# Caffeinated Barbecue Sauces 5-hour ENERGY Inspired Energizing BBQ Sauce Has 60mg of Caffeine By Laura McQuarrie | Published 2024-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/energizing-bbq-sauce References: [foodandwine](https://www.foodandwine.com/5-hour-energy-barbecue-sauce-8670321) & [5hourenergy](http://5hourenergy.com)  5-hour ENERGY Inspired Energizing BBQ Sauce brings a caffeinated kick to backyard grilling, all while aligning the [5-hour ENERGY brand](https://www.trendhunter.com/trends/cotton-candy-flavor-5hour-energy) with a passionate community of grillmasters. In preparation for July 4th, the number one grilling holiday in the United States, the brand developed a barbecue sauce with a caffeinated kick—60 milligrams of caffeine per serving. Created with The National Food Lab, the caffeinated barbecue sauce boasts a sweet and tangy Peach Mango flavor that pairs well with everything from vegetables and protein to burgers and fries. Thanks to its energizing boost, the sauce enhances the all-day event of grilling and hosting. To introduce the limited-release 5-hour ENERGY Inspired Energizing BBQ Sauce, the brand teamed up with The Office star, Seriously Good Barbecue Cookbook author and passionate home griller Brian Baumgartner. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 75% | Freshness: 25% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Functional BBQ Sauces:** Functional BBQ sauces combine traditional grilling flavors with added benefits like caffeine, offering a novel twist that catches consumer interest. - **Collaborative Food Products:** Collaborative food products create a buzz by teaming up with celebrities or popular personalities, enhancing their market appeal and reach. - **Seasonal Marketing Strategies:** Seasonal marketing strategies leverage peak grilling holidays to introduce innovative products, aligning with consumer activities and increasing engagement. ### Industries Being Reshaped - **Food & Beverage:** The Food & Beverage industry sees innovation in product formulations, such as caffeinated BBQ sauces, catering to niche markets interested in functional foods. - **Consumer Packaged Goods:** In the Consumer Packaged Goods industry, combining traditional products with functional ingredients opens new revenue streams and attracts health-conscious customers. - **Entertainment & Celebrity Endorsements:** The Entertainment & Celebrity Endorsements industry benefits from strategic partnerships in product launches, capitalizing on celebrity influence to drive sales. ## Related on Trend Hunter - [Energizing Hot Sauces](https://www.trendhunter.com/trends/5hour-energy-energizing-hot-sauce.md) - [Espresso BBQ Sauces](https://www.trendhunter.com/trends/espresso-bbq-sauce.md) - [Root Beer BBQ Sauces](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce.md) - [Smoothie-Like Energy Shots](https://www.trendhunter.com/trends/summer-smoothie-energy-shot.md) - [Coffee-Infused Hot Sauces](https://www.trendhunter.com/trends/koffiracha.md) - [Spicy BBQ Sauces](https://www.trendhunter.com/trends/hot-ones-bbq.md) - [Reduced-Sugar BBQ Sauces](https://www.trendhunter.com/trends/tabaero-bbq-sauce.md) - [Candy-Flavored Energy Shots](https://www.trendhunter.com/trends/5hour-energy-tasty-caffeine.md) - [Energy-Boosting Caffeinated Chips](https://www.trendhunter.com/trends/caffeinated-chips.md)