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# Multi-Day Functionality Smartphones
The Energizer Power Max P18K Pop Has an 18,000mAh Battery

By Michael Hemsworth | Published 2019-02-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/energizer-power-max-p18k-pop
References: [yankodesign](https://www.yankodesign.com/2019/02/26/when-battery-manufacturers-make-smartphones/)

Many prosumer smartphone users are accustomed to having to charge up their device throughout the day or overnight to prevent a dead battery, so the [Energizer](https://www.trendhunter.com/trends/energizer-laptops) Power Max P18K Pop has been developed as an alternative that eliminates this need. Outfitted with an 18,000mAh battery pack, the smartphone will offer 48 hours of continuous usage, which will translate into multiple days of real world usage before requiring a charge. The phone is powered by a [MediaTek](https://www.trendhunter.com/trends/realme-p4-power-5g) processor along with 6GB of RAM, 128GB of storage space and features a [triple-lens camera system](https://www.trendhunter.com/trends/honor-magic8-pro-air) for capturing stunning shots.

The Energizer Power Max P18K Pop smartphone is characterized by its thick design that is 18mm and several times larger than traditional smartphones, but seemingly solves the issue of battery woes.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 15% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Long-lasting Battery Life:** The trend of smartphones with extended battery life offers opportunities for disruptive innovation in the mobile device industry.
- **Prosumer-focused Smartphones:** The trend of smartphones catering to prosumer needs presents opportunities for disruptive innovation in the consumer electronics industry.
- **Compact Design Innovation:** The trend of compact designs for smartphones with larger battery capacities opens up opportunities for disruptive innovation in the mobile device industry.

### Where This Applies

- **Mobile Device Industry:** The mobile device industry can explore disruptive innovation opportunities by capitalizing on the trend of smartphones with longer battery life.
- **Consumer Electronics Industry:** The consumer electronics industry can explore disruptive innovation opportunities by focusing on the trend of smartphones designed to meet prosumer requirements.
- **Mobile Device Industry:** The mobile device industry can explore disruptive innovation opportunities by developing compact smartphone designs that accommodate larger battery capacities.

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