# Pleasant Do-Good Microsites Energizer PositiveLand Demonstrates Brand's Social Commitment By Katherinev123 | Published 2012-09-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/energizer-positiveland References: [popsop](http://popsop.com/58303) & [positiveland](http://www.positiveland.com/site/home/) With the aim to showcase its commitment to positive, socially beneficial activities, the battery brand Energizer, with the help of agency [TBWA](https://www.trendhunter.com/trends/archie), has created Energizer PositiveLand, an interactive microsite that translates positive online actions from consumers into real-life change. Energizer Positiveland is a campaign targeted at Latin American country that piggybacks off of the brand's 'That's Positive Energy' campaign launched last year. Helping Energizer both promote its high-performance products and its social commitment, the virtual platform comprises an interactive 3D city. When you play the game, you help Energizer [contribute to some social cause](https://www.trendhunter.com/trends/goodbrand-impact), converting your own good intentions into real-world action. For instance, if you build a virtual skyscraper out of books in PositiveLand, Energizer will donate books to schools that need it, according to Popsop. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Interactive Microsites:** Creating interactive microsites that engage consumers and translate online actions into real-world impact offers a disruptive innovation opportunity. - **Socially Beneficial Campaigns:** Developing campaigns that promote a brand's commitment to social causes and empower consumers to participate in creating real-world change presents a disruptive innovation opportunity. - **Virtual Platforms:** Exploring virtual platforms, such as 3D cities, that provide an immersive and interactive experience for consumers, while driving social impact, offers a disruptive innovation opportunity. ### Who This Affects Most - **Marketing and Advertising:** The Marketing and Advertising industry can leverage interactive microsites and socially beneficial campaigns to create engaging experiences for consumers and drive brand loyalty. - **Social Impact Organizations:** Social impact organizations can partner with brands to utilize virtual platforms and interactive campaigns in order to amplify their causes and engage a wider audience. - **Education:** The Education industry can benefit from collaborations with brands that incorporate virtual platforms and interactive experiences to support educational initiatives and provide resources to schools in need. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md) - [Personalized Digital Playgrounds](https://www.trendhunter.com/trends/pringles-poptopia.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Emergency Preparedness Campaigns](https://www.trendhunter.com/trends/emergency-preparedness.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Human Connection-Emphasizing Radio Initiatives](https://www.trendhunter.com/trends/radio-optimism.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md)