Energie Fitness, a gym chain from the United Kingdom, is promoting a welcoming, pressure free gym atmosphere in this new commercial.
Many people, both men and women, get turned off of going to the gym to exercise because of all the pressure that comes with it. The last thing a novice lifter needs is a muscle-bound goon in his or her face shouting motivational phrases. Most people simply tune out the motivational part of things and retreat, feeling overwhelmed and intimidated by the entire process.
In this ad, we see a woman casually exercising before a very muscular man walks over and starts screaming at her. "This is the hour of power," he yells. Then he begins to count the seconds by flexing his pec muscles right in her face.
The Energie Fitness rep walks up behind him and deflates him.