# Fleeting Knowledge Ads Energia School Promos Encourage Solid Educational Foundation By Katie Cordrey | Published 2010-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/energia-school References: [coloribus](http://www.coloribus.com/brands/energia-school/) & [primefox](http://www.primefox.com/energia-school-solid-foundation) Cloud-based DNA, sand-sculpted energy equations, and history as melting ice sculptures are the beautifully rendered images that Brazil's [Energia School](https://www.trendhunter.com/trends/energia-vitale) employs to encourage student enrollment. By using the transient scenes as allegory, the [advertising campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) effectively delivers the Energia School message: "Without a solid foundation, knowledge doesn't last. Study at Energia from Elementary to High School." **Implications** - Advertising schools with testimonials is effective, but there's always a level of skepticism when they're looked at. Energia School has found a unique way to [promote education](https://www.trendhunter.com/trends/backtoschool-shopping) with appealing images that's allegorical which is always a nice touch. It's a clever marketing technique because the graphics used represents what the school is about and visuals are always what catches the attention anyway. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Cloud-based DNA:** Opportunity to develop cloud-based educational platforms that utilize DNA sequencing technology to enhance learning experiences. - **Sand-sculpted Energy Equations:** Potential for incorporating interactive sand-sculpting technology into educational settings to teach complex scientific concepts. - **History as Melting Ice Sculptures:** Innovation opportunity to create immersive historical experiences using melting ice sculpture installations. ### Industries Being Reshaped - **Education:** The education industry can leverage these advertising techniques and technological innovations to enhance student enrollment and engagement. - **Technology:** Opportunity for technological advancements in educational platforms and interactive installations to shape the future of learning. - **Marketing:** Marketing professionals can explore creative and allegorical approaches to promote products and services beyond traditional testimonials. ## Related on Trend Hunter - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Purpose-Driven Brand Storytelling Platforms](https://www.trendhunter.com/trends/purposedriven-brand-storytelling.md) - [Gen-Z-Targeted Language Platform Campaigns](https://www.trendhunter.com/trends/duolingo-ads.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Social Media-Like Study Apps](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md)