# Business-Powering Ads The Energia Campaign Promotes the Company's Involvement in the Biz By Meghan Young | Published 2012-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/energia-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/08/energia-from-vets-to-department-stores-from-opticians-to-hotels-from-hairdressers-to-farms/) & [boysandgirlsagency.wordpress](http://boysandgirlsagency.wordpress.com) The [Energia Campaign](https://www.trendhunter.com/trends/energia-vitale) is a series of [clever print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that promote the company's involvement in powering many different types of businesses. While a couple of the posters may be hard to decipher at first, it almost becomes a game to figure out what in the image doesn't belong. For instance, the Energia Campaign that reads, "From vets to department stores, we power business," the dog is not wearing a typical cone, but a lampshade. Conceived and executed by Boys and Girls, an ad agency based in Dublin, Ireland, the Energia Campaign really shows the reach this company has. Art directed by Mary Doran with creative direction by Rory Hamilton and copy writing by Anne Fleming, the Energia Campaign was photographed and retouched by Adrian Stewart. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Clever Advertising:** Disruptive innovation opportunity: Creating unique and puzzle-like advertisements to engage consumers. - **Visual Storytelling:** Disruptive innovation opportunity: Using visual elements that require interpretation to create an interactive advertising experience. - **Promoting Business Solutions:** Disruptive innovation opportunity: Developing campaigns that highlight the company's involvement in powering various industries and business types. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Integrating unconventional ad techniques to make campaigns stand out. - **Energy:** Disruptive innovation opportunity: Offering green energy solutions to power businesses and promote sustainability. - **Creative Services:** Disruptive innovation opportunity: Providing unique and attention-grabbing visuals for marketing and advertising campaigns. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Local Shop Portrait Campaigns](https://www.trendhunter.com/trends/bosses-campaign.md)