# Camel's Milk Energy Drinks Camelicious' Endurance Drink Contains Natural Caffeine and Camel Milk By Laura McQuarrie | Published 2017-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/endurance-drink References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/10/Trendspotting-at-Anuga-2017/6.aspx?TipID=5) & [gulfood](http://www.gulfood.com/products/endurance-drink-sport-drink) While there are many beverages that can be used to boost one's energy levels, Camelicious is setting itself apart by offering its own take on the concept with a camel's milk-based Endurance Drink. The ginger-flavored alternative milk beverage is branded as a healthy energy drink, and this is emphasized by the fact that the drink does not contain taurine, a common ingredient in many energy drinks. The camel's milk beverage is enriched with a variety of herbs, including ginseng, guarana and honey. The color- and preservative-free beverage contains natural caffeine to provide a boost, but it is also a rich source of various B vitamins. Instead of consuming sugar-laden energy drinks that are packaged in cans, consumers are seeking out a range of unconventional—yet natural—alternatives. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Natural Energy Drinks:** Opportunity for companies to create energy drinks with unique and natural ingredients, like camel milk, as a healthier and alternative option to traditional sugary energy drinks. - **Herbal-infused Beverages:** Potential for the development of beverages that combine the health benefits of herbs, such as ginger, ginseng, and guarana, with other natural ingredients to create a unique and functional beverage. - **Sugar-free Energy Drinks:** Disruptive innovation opportunity to offer energy drinks that are free from added sugars, providing a healthier option for consumers who want to boost their energy levels without the negative effects of excessive sugar consumption. ### Sectors Adopting This - **Beverage Manufacturing:** Companies in the beverage manufacturing industry can explore the production of unconventional energy drinks using unique ingredients, like camel milk, to cater to health-conscious consumers. - **Herbal Supplements:** Opportunity for herbal supplement companies to expand their product offerings by venturing into the production of herbal-infused beverages that provide functional benefits and cater to consumers looking for natural alternatives. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for healthier energy drinks by offering sugar-free alternatives that provide natural energy sources, aligning with consumers' desire for functional beverages. ## Related on Trend Hunter - [Mushroom-Enhanced Energy Drinks](https://www.trendhunter.com/trends/tenzing-natural-energy-lions-mane.md) - [Natural Caffeine Energy Drinks](https://www.trendhunter.com/trends/c4-smart-energy-drinks.md) - [High-Quality Energy Drinks](https://www.trendhunter.com/trends/duma-energy.md) - [Hydration-Driven Wellness Energy Drinks](https://www.trendhunter.com/trends/hippie-energy.md) - [Uncompromising Energy Drinks](https://www.trendhunter.com/trends/oasis-energy-drink.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Health-Conscious Energy Drinks](https://www.trendhunter.com/trends/aspire-healthy-energy-drinks.md) - [Spicy-Sweet Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-mango-fuego.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/handcrafted-energy-drinks.md)