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# Theatrical World-Themed Fashion
PHIPS' ENDURANCE Collections Focuses on Climate Change Issues

By Amy Duong | Published 2021-01-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/endurance-collection
References: [hypebeast](https://hypebeast.com/2021/1/phipps-fall-winter-2021-collection-lookbook)

PHIPPS introduces a dramatic series of apparel for the Fall/Winter 2021 season with the launch of the ENDURANCE collection. The brand brings awareness to climate change and shows the apparel through a short film led by the brand's creative director Spencer Phipps. It is short at the top of the Skaftafellsjökull glacier in Iceland.

The fashion label explores [upcycled textiles](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods) and tweaked menswear shapes. Additional materials used include recycled cashmere, regenerated Econyl nylon materials, and treated wool from Italy to continue with the sustainable theme. Some standout pieces include the [boxy shaped overcoats](https://www.trendhunter.com/trends/fall-and-winter-line), the series of [functional athleisure pieces](https://www.trendhunter.com/trends/a-geography-of-time), and the sweaters that read “SAVE THE F*CKING WHALES.” Additional theatrical quotes that detail the apparel include "ON THIN ICE" and "RED SKIES AT NIGHT."

Image Credit: PHIPPS

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 1% | Activity: 2% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Climate Change Apparel:** Opportunity for brands to create awareness on climate change through fashion collections.
- **Upcycled Textiles:** Opportunity for brands to focus on using sustainable and eco-friendly materials in their collections.
- **Sustainable Menswear:** Opportunity for brands to create sustainable menswear collections that feature unique shapes and quotes related to social issues.

### Where This Applies

- **Fashion:** Brands can use this trend to introduce their own climate change-focused collections to appeal to consumers who prioritize sustainable fashion.
- **Textile Manufacturing:** Opportunity for textile manufacturers to produce and market eco-friendly and upcycled fabrics for use in fashion collections.
- **Film Production:** There is potential for film production companies to collaborate with fashion brands to create short films that showcase their collection and brand message in a unique way.

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