# Encrypted Messaging Platforms Facebook Says It Will Extend Its End-to-End Encryption Features By Francesca Mercurio | Published 2021-08-18 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/endtoend-encryption-1 References: [finance.yahoo](https://finance.yahoo.com/news/facebook-bringing-end-end-encryption-170655695.html) & [facebook](https://www.facebook.com/) [Facebook](https://www.trendhunter.com/trends/whatsapp-4) has extended the option of turning on end-to-end encryption for voice and video calls. End-to-end encryption is a security feature that prevents third parties from listening in on conversations. The feature has been available for text conversations on the platform since 2016 - although not commonly known. The brand explains that when end-to-end encryption is enabled, nobody else, including Facebook, will know what's being said or sent. End-to-end encryption is already widely used on apps such as [WhatsApp](https://www.trendhunter.com/trends/chat-lock) and Signal. It is becoming an industry standard and Facebook has decided to join this movement. Facebook plans to begin public testing of its end-to-end encryption technologies in a trial. It also plants to test end-to-end encryption for [Instagram](https://www.trendhunter.com/trends/facebook-messenger-group-chat) direct messages. . Image Credit: Facebook ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 2% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **End-to-end Encryption Adoption:** Businesses and individuals should focus on integrating end-to-end encryption into their messaging platforms to ensure their communications are secure and private. - **Platform Security as a Competitive Advantage:** Companies could differentiate themselves in the crowded messaging app space by providing end-to-end encryption as a default feature. - **Emphasis on Privacy:** A growing number of consumers are prioritizing the privacy and security of their digital communications, which could lead to increased demand for encrypted messaging platforms. ### Where This Applies - **Messaging Apps:** Companies that provide messaging apps should focus on integrating end-to-end encryption to keep up with a changing industry standard and provide customers with increased privacy and security. - **Cybersecurity:** As end-to-end encryption becomes an industry standard, cybersecurity companies could provide consultation and services to businesses looking to increase the security of their messaging platforms. - **Social Media:** Social media platforms, such as Facebook, can differentiate themselves from competitors and regain consumers' trust by providing end-to-end encryption and emphasizing user privacy. ## Related on Trend Hunter - [Privacy-Focused Messenger Features](https://www.trendhunter.com/trends/chat-lock.md) - [Encrypted Wireless Smart Doorbells](https://www.trendhunter.com/trends/video-doorbell-encryption.md) - [WhatsApp Privacy Features](https://www.trendhunter.com/trends/inapp-controls.md) - [Interconnected Messaging Ecosystems](https://www.trendhunter.com/trends/interconnected-messaging-ecosystem.md) - [Social Voice Chat Features](https://www.trendhunter.com/trends/whatsapp-5.md) - [Telegram-Style Video Messages](https://www.trendhunter.com/trends/video-messaging.md) - [Encrypted Communication Platforms](https://www.trendhunter.com/trends/kinds-security.md) - [Enhanced Video Chat Platforms](https://www.trendhunter.com/trends/videocall.md) - [Encrypted Decentralized Chat Apps](https://www.trendhunter.com/trends/positiveintentions.md)