# Crowdsourced Beer Flavors Endo Brewing Added Boysenberry & Cherry to Its Winter Blonde Ale Recipe By Grace Mahas | Published 2019-11-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/endo-brewing References: [brewbound](https://www.brewbound.com/news/endo-brewing-to-release-fuzzy-bunny-boysenberry-and-cherry-blonde) & [brewbound](https://www.brewbound.com/news/endo-brewing-to-release-fuzzy-bunny-boysenberry-and-cherry-blonde) Endo Brewing recently took to social media to ask its loyal fans what new beer flavor the brewing company should release for its Winter [Blonde](https://www.trendhunter.com/trends/beerinfused-dessert) Ale recipe. Fans had one week to choose from [mango](https://www.trendhunter.com/trends/big-mango-beer-hug), sweet cherry, passionfruit, boysenberry, or pink guava. The winning flavor was tied between cherry and boysenberry, so the brand launch a blended new crowdsourced beer: The Fuzzy Bunny Boysenberry and Cherry Blonde. “Because they were so close in votes, we tried a fifty-fifty blend of the two and captured all the best qualities of each fruit,” says Kevin Van Winkle, Endo’s Co-Founder and Head Brewer. “We’ve never tried asking people to weigh in on one of our recipes before. It felt like a true community effort, and we’re excited to taste it with everyone who voted and weighed in on its name.” ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 9% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Product Development:** Businesses can use social media platforms to ask their loyal customers for new product ideas resulting in a high degree of customer engagement and contribution to value creation. - **Personalized Offerings:** Businesses can create tailor-made offerings that cater to customers' preferences resulting in high customer satisfaction and loyalty. - **Community-driven Innovation:** Businesses can leverage social media to enable customers to co-create products resulting in increased brand awareness and customer loyalty. ### Where This Applies - **Brewing Industry:** Brewing companies can leverage the crowdsourcing trend to involve their loyal customers in the development of new beer flavors resulting in high levels of engagement and loyalty. - **Food and Beverage Industry:** Food and beverage companies can use crowdsourcing to create new products or flavors that cater to their customers' preferences resulting in high satisfaction and loyalty. - **Marketing Industry:** Marketers can leverage social media platforms to engage with customers and create community-driven innovation resulting in increased brand awareness and customer loyalty. ## Related on Trend Hunter - [Collaboration Fruit-Forward Beers](https://www.trendhunter.com/trends/big-berry-attitude.md) - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Dessert-Inspired Beers](https://www.trendhunter.com/trends/brewdog-x-candy-kittens-eton-mess-new-england-ipa.md) - [Strawberry-Spiked Blonde Ales](https://www.trendhunter.com/trends/strawberry-blonde-ale.md) - [Social Media-Inspired Cream Ales](https://www.trendhunter.com/trends/cream-ales.md) - [Flavorful Fruit Beers](https://www.trendhunter.com/trends/fruit-beer1.md) - [Florally Fruited Sour Ales](https://www.trendhunter.com/trends/passionfruit-sour-ale.md) - [Mango-Infused Sour Ales](https://www.trendhunter.com/trends/sour-ales.md) - [Fruity Collaboration Retailer Beers](https://www.trendhunter.com/trends/brewdog-beers.md)