# At-Home Beauty Tech Pop-Ups Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica By Debra John | Published 2025-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/endless-summer-popup References: [prnewswire](https://www.prnewswire.com/news-releases/brianne-howey-headlines-ulikes-endless-summer-pop-up-in-santa-monica-302488994.html?tc=eml_cleartime) & [ulike](https://www.ulike.com/) [Ulike](https://www.trendhunter.com/trends/beauty-hubs) hosted its 'Endless Summer Pop-Up' from June 20 to 23 along Santa Monica’s Ocean Front Walk, showcasing the brand’s latest innovations in at-home beauty technology. Actress Brianne Howey made a special appearance, engaging with fans and promoting self-confidence through accessible skincare solutions. The event spotlighted Ulike’s 'Air 10 IPL Hair Removal Device,' which uses Sapphire Ice cooling technology to offer nearly pain-free, salon-grade results at home. With sessions under 10 minutes, it claims a 96% reduction in hair density within two weeks. As such, Howey praised it as her “summer must-have” for effortless at-home care. Also featured was the '[ReGlow LED Light Therapy Mask](https://www.trendhunter.com/trends/reglow-led-therapy-mask),' designed with 272 LEDs to target acne, dullness, and fine lines. Additionally, attendees experienced interactive product demonstrations, expert consultations, and "a [themed journey symbolizing transformation and empowerment](https://www.trendhunter.com/trends/beauty-night-market)." Overall, the pop-up reflected Ulike’s broader mission to make advanced skincare both effective and accessible to everyday users. Image Credit: Ulike ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 87% | Activity: 81% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **At-home Salon-grade Devices:** The rise of devices like Ulike's Air 10 IPL Hair Removal Device highlights consumer demand for achieving professional results without leaving home. - **LED Light Therapy in Skincare:** ReGlow LED Light Therapy Mask signifies a growing interest in using advanced light technology as a non-invasive solution for common skin issues. - **Pop-up Consumer Engagement:** The Ulike pop-up reflects a trend where brands are creating immersive, temporary experiences to connect directly with consumers and showcase innovative products. ### Industries Being Reshaped - **At-home Beauty Tech:** The at-home beauty technology industry is rapidly advancing with innovations providing salon-quality skincare solutions that are accessible to consumers. - **Personal Care Appliances:** The personal care appliances industry is being reshaped by multipurpose gadgets offering convenience and high efficiency in beauty routines. - **Event-based Brand Marketing:** Within the marketing industry, brands are increasingly leveraging pop-up events to create memorable, direct interactions that amplify consumer engagement. ## Related on Trend Hunter - [Trade Show Beauty Hubs](https://www.trendhunter.com/trends/beauty-hubs.md) - [Customizable Light Therapy Masks](https://www.trendhunter.com/trends/reglow-led-therapy-mask.md) - [Viral K-Beauty Pop-Ups](https://www.trendhunter.com/trends/city-of-glow-popup.md) - [Next-Gen K-Beauty Pop-Ups](https://www.trendhunter.com/trends/nextgen-kbeauty.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Immersive Personalized Skincare Pop-Ups](https://www.trendhunter.com/trends/glass-skin-atelier.md) - [Laser Facial SoHo Pop-Ups](https://www.trendhunter.com/trends/sev-laser.md) - [Immersive Night-Market Skincare Events](https://www.trendhunter.com/trends/night-market-popup.md) - [Three-Day Wig Pop-Ups](https://www.trendhunter.com/trends/wig-popup.md)