# Unlimited Refill Coffee Mugs The Au Bon Pain 2018 Endless Coffee Mug Offers Java All Year Long By Michael Hemsworth | Published 2017-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/endless-coffee-mug References: [chewboom](http://www.chewboom.com/2017/12/07/au-bon-pain-debuts-199-2018-endless-coffee-mug/) & [aubonpain](http://www.aubonpain.com/endlessmug) The Au Bon Pain 2018 Endless Coffee Mug has been announced by the retailer as a potential [gift for a loved one](https://www.trendhunter.com/trends/starbucks-holiday-merchandise) or yourself that will offer access to [unlimited coffee](https://www.trendhunter.com/trends/financial-predictability) for the entire calendar year. Priced at $199, the coffee mug will offer unlimited refills of hot coffee and tea up to twice an hour every day to ensure you're as caffeinated as your lifestyle requires. The Au Bon Pain 2018 Endless Coffee Mug has been positioned as a cost-effective product offering that will save customers up to $293 for the year if they would usually purchase five cups of coffee each week. The savings jump up to $785 if you up the number of cups to 10 per week. The coffee mug is available for purchase now and will be until January 8th. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Unlimited Refill Products:** Opportunity for retailers to offer unlimited refill options for various products, catering to customers looking for cost-effective and convenient options. - **Subscription-based Conveniences:** The rise of subscription-based services that offer unlimited access to products or services, providing convenience and savings for consumers. - **Loyalty Programs with Endless Benefits:** Loyalty programs that offer exclusive perks such as unlimited access or usage, enhancing customer engagement and satisfaction. ### Where This Applies - **Food and Beverage:** Opportunity for cafes, restaurants, and food chains to offer unlimited refill options for coffee, beverages, and other consumables, attracting more customers and fostering loyalty. - **Retail:** Retailers can explore unlimited refill options for various products like cosmetics, cleaning supplies, or personal care items, providing added value to customers and encouraging repeat business. - **Hospitality:** Hotels and resorts can introduce unlimited refill services for amenities like toiletries, snacks, or drinks in minibars, creating a unique selling point and enhancing guest experiences. ## Related on Trend Hunter - [Unlimited Coffee Tumbler Refills](https://www.trendhunter.com/trends/dark-green-refill-tumbler.md) - [Year-Long Drink Subscriptions](https://www.trendhunter.com/trends/annual-unlimited-sip-club-membership.md) - [Unlimited Loyalty Programs](https://www.trendhunter.com/trends/panera-unlimited-sip-club.md) - [Year-Round Coffee Supply](https://www.trendhunter.com/trends/yearround-coffee-supply.md) - [Free Coffee Promotions](https://www.trendhunter.com/trends/free-coffee-promotion.md) - [Unlimited Beverage Subscriptions](https://www.trendhunter.com/trends/unlimited-sip-club.md) - [Members-Only Coffee Passes](https://www.trendhunter.com/trends/cold-brew-pass.md) - [Capacious Heated Coffee Tumblers](https://www.trendhunter.com/trends/ember-tumbler.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md)