# Grotesque Gizzard Ads The Endangered Wildlife Trust Print Campaign is Horrifying By Luisa Amanda Gomes | Published 2010-05-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/endangered-wildlife-trust-print-campaign References: [advertlover](http://advertlover.com/node/5087) & [ewt.org.za](http://www.ewt.org.za/) The Endangered Wildlife Trust print campaign is a vulgar look at the gizzards of wild birds. Using an unpleasant light and tone for the ads, the [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1)\Hunt\Lascaris advertising agency of Johannesburg, South Africa, certainly drives the message home with horrifying images. The ads display the bellies of these poor creatures, inside which nothing but our [filth and garbage](https://www.trendhunter.com/trends/glad-x-sesame-street) is homed; it truly causes shame that we are the culprits. The tagline of the Endangered Wildlife Trust print campaign makes certain we understand that point: “If you don’t pick it up they will.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 47% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Shocking Advertising Campaigns:** The use of disturbing images and provocative messaging in advertising campaigns can grab attention and elicit a strong emotional response from viewers, making it a disruptive innovation opportunity for brands. - **Environmental Awareness:** Creating awareness about the impact of human actions on wildlife and the environment through shocking campaigns can spur a disruptive innovation opportunity for organizations in the environmental conservation sector. - **Conservation Advocacy:** Advocating for conservation efforts by showcasing the detrimental effects of human waste on wildlife and their habitats can present a disruptive innovation opportunity for non-profit organizations and wildlife conservation groups. ### Industries Being Reshaped - **Advertising and Marketing:** The use of shocking and grotesque imagery in advertising campaigns presents a disruptive innovation opportunity for companies in the advertising and marketing industry to create impactful messages that resonate with consumers. - **Non-profit and Wildlife Conservation:** Using provocative print campaigns to raise awareness about the effects of human actions on endangered wildlife provides a disruptive innovation opportunity for non-profit organizations and wildlife conservation groups to drive change and garner support. - **Environmental Solutions:** Developing innovative solutions to combat pollution and waste, inspired by campaigns that highlight the impact of human waste on wildlife, is a disruptive innovation opportunity for companies in the environmental solutions industry. ## Related on Trend Hunter - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md)