# Romantic Free-From Chocolates The Endangered Species Chocolate Be Mine Mix Comes in Two Options By Michael Hemsworth | Published 2024-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/endangered-species-chocolate-be-mine-mix References: [snackandbakery](https://www.snackandbakery.com/articles/110497-endangered-species-chocolate-to-launch-seasonal-shapes-for-valentines-day) & [chocolatebar](https://www.chocolatebar.com/)  The Endangered Species Chocolate Be Mine Mix is a new product development from the purpose-driven brand crafted as its first seasonal confection perfect for consumers to pick up for a loved one this [Valentine's Day](https://www.trendhunter.com/trends/ritter-sport-valentines-day). The product comes in two options including a 48% milk chocolate option and a 60% dark chocolate option, which both come in 3.5-ounce pouches with 14 pieces in each. Consumers will find chocolates in koala, heart and grizzly bear shapes to give the product a touch of whimsy for consumers to appreciate. The products are both [Fair Trade, gluten-free, non-GMO, Kosher](https://www.trendhunter.com/trends/yumearth-valentines-day) and even vegan-friendly in the case of the [dark chocolate variety](https://www.trendhunter.com/trends/sardineshaped-dark-chocolates). Chief Revenue Officer Whitney Bembenick spoke on the Endangered Species Chocolate Be Mine Mix saying, "In crafting the 'Be Mine Mix,' we sought to create more than just a delectable treat; we aimed to encapsulate the essence of our ongoing mission. These charming, nature-inspired shapes symbolize our dedication to preserving wildlife and the environment, making each bite a meaningful connection to the cause." Image Credit: Endangered Species Chocolate ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 22% | Activity: 30% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Confections:** The Endangered Species Chocolate Be Mine Mix is a seasonal confection developed by a purpose-driven brand. - **Free-from Chocolates:** The Be Mine Mix offers options for both milk chocolate and dark chocolate, both of which are gluten-free, non-GMO, and vegan-friendly. - **Whimsical Shapes:** The product features chocolates in the shape of koalas, hearts, and grizzly bears, adding a touch of whimsy to the experience. ### Where This Applies - **Food and Beverage:** The new product development presents opportunities for the food and beverage industry to cater to consumers seeking seasonal confections. - **Health and Wellness:** The Be Mine Mix taps into the growing market of consumers looking for free-from chocolates that are gluten-free, non-GMO, and vegan-friendly. - **Gifts and Souvenirs:** The whimsical shapes of the chocolates make them a great option for the gifts and souvenirs industry, particularly around Valentine's Day. ## Related on Trend Hunter - [Vegan Valentine's Day Confections](https://www.trendhunter.com/trends/dark-chocolate-bear-hug.md) - [Free-From Valentine's Gifts](https://www.trendhunter.com/trends/valentines-day-gift-baskets.md) - [Limited-Edition Heart-Shaped Chocolate Bites](https://www.trendhunter.com/trends/heartshaped-chocolate-bites.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [High-Quality Mini Truffle Bars](https://www.trendhunter.com/trends/mini-truffle-bars.md) - [Vegan Valentine's Day Treats](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles.md) - [Valentine’s Day Chocolate Crates](https://www.trendhunter.com/trends/sjaaks-organic-chocolates.md) - [Cherry-Beet Chocolates](https://www.trendhunter.com/trends/beeting-heart.md) - [Hand-Painted Vegan Chocolates](https://www.trendhunter.com/trends/painted-with-love-chocolate-bon-bons.md)