# Endangered Popsicles Eric Cai Shi Wei Raises Awareness for the WWF China By Shelby Lee Walsh | Published 2010-01-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/endangered-popsicles-eric-cai-shi-wei-raises-awareness-for-the-wwf-china References: [notcot.org](http://www.notcot.org/post/27399/) & [designrelated](http://www.designrelated.com/portfolio/ECDESIGN/page/1/entry/25739/2008-one-show-china-workshop-visual-design) Eric Cai Shi Wei has done a phenomenal job generating awareness for the [WWF](https://www.trendhunter.com/trends/ikea-sandlpare) China with the use of two unlikely mediums: clocks and popsicles. Shown in the above gallery, Eric Cai Shi Wei designed [popsicle sticks](https://www.trendhunter.com/trends/popoff) that resemble the shape of [endangered species](https://www.trendhunter.com/trends/endangered-species-series) alongside a clock that shows the diminishing numbers of animals in our world. Both endeavors are delightfully creative and innovative in approach, lending to the sure-fire success of Wei's projects. **Implications** - Products that raise awareness on an issue appeal to shoppers who are looking for more stimulating items. Designs like this let consumers get involved without dedicating too much time. Companies could increase their appeal by creating more items like this. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Awareness-driven Products:** Creating products that raise awareness on social or environmental issues can tap into the demand for more engaging and impactful items. - **Creative Design Solutions:** Using innovative and artistic designs, companies can capture consumer attention and inspire action. - **Time-sensitive Messaging:** Incorporating time-based elements in products or campaigns can effectively convey urgency and encourage immediate engagement. ### Industries Being Reshaped - **Advertising and Marketing:** Advertising agencies and marketing firms can leverage creative design solutions to help their clients raise awareness and engage audiences. - **Eco-friendly Products:** Eco-conscious brands can create awareness-driven products that align with their sustainability values, appealing to environmentally conscious consumers. - **Non-profit Organizations:** Non-profit organizations can utilize time-sensitive messaging approaches to highlight the urgency of their cause and drive support and donations. ## Related on Trend Hunter - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [Climate-Awareness Wool Calendars](https://www.trendhunter.com/trends/irreversible-scale.md) - [Satirical Popsicle Snacks](https://www.trendhunter.com/trends/eat-the-rich-popsicles.md) - [Plastic-Neutral Ice Pops](https://www.trendhunter.com/trends/4ocean-blue-lemonade.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Educational Candy Toy Products](https://www.trendhunter.com/trends/yowie-baby-animals.md) - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md)