# Global Collapse Simulators Ubisoft's End of Society Simulator Promotes Tom Clancy’s 'The Division' By Laura McQuarrie | Published 2016-04-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/end-of-society References: [digitalbuzzblog](http://www.digitalbuzzblog.com/ubisoft-collapse-end-of-society-simulator/) & [thedivisiongame](http://thedivisiongame.com/startthecollapse) In order to promote its new game, 'Tom Clancy’s The Division,' [Ubisoft](https://www.trendhunter.com/trends/the-division-2-survivors) set up an "End of Society Simulator" called 'Collapse' that shows how the world ends in this particular video game universe. Tom Clancy’s The Division is a [third-person shooter game](https://www.trendhunter.com/trends/time-takers) that's set in Manhattan following a virus outbreak that turns the world upside down. In Collapse, the [simulator gives players the chance](https://www.trendhunter.com/trends/dead-internet) to step into the shoes of patient zero and watch as the world collapses around their exact location over the course of just a few days. While playing Collapse is not essential to the experience of the full video game, this promotional simulator adds a personal touch that deepens a player's involvement and interest before or after playing Tom Clancy’s The Division. The simulator can now be played online, which makes it even more irresistible to gamers. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 11% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **End of Society Simulators:** The rise of end of society simulators could give rise to new opportunities for game developers and marketers looking to tap into viral marketing. - **Personalized Gaming Experiences:** The success of Collapse suggests that personalized gaming experiences are in high demand, which could create more opportunities for game developers to create, promote and market these types of games. - **Interactive Storytelling:** Collapse's interactive storytelling presents opportunities for game developers and tech companies to build more immersive storytelling experiences and promote them using viral marketing tactics. ### Who This Affects Most - **Gaming Industry:** The global gaming industry can leverage the popularity of end of society simulators to drive sales and develop new games with personalized experiences. - **Marketing Industry:** The marketing industry can explore the potential of end of society simulators in creating viral campaigns to drive user engagement and generate buzz around new games. - **Tech Industry:** The success of interactive storytelling in Collapse presents opportunities for the tech industry to create new solutions and products that can enhance immersive storytelling experiences in gaming and other mediums. ## Related on Trend Hunter - [Multiplayer Free-to-Play Extraction Shooters](https://www.trendhunter.com/trends/the-division-2-survivors.md) - [Cinematic Digital Game Trailers](https://www.trendhunter.com/trends/the-division-heartland.md) - [Immersive Memory Loss Simulators](https://www.trendhunter.com/trends/lost-in-the-world.md) - [Civilization Rebuilding App Games](https://www.trendhunter.com/trends/after-inc-game.md) - [Military Simulation Games](https://www.trendhunter.com/trends/rainbow-six-mobile.md) - [Cybersecurity Simulation Games](https://www.trendhunter.com/trends/smart-city-defender.md) - [Anniversary-Celebrating Game Modes](https://www.trendhunter.com/trends/the-division-2.md) - [Cooperative Alien Survival Games](https://www.trendhunter.com/trends/rainbow-six-extraction.md) - [Futuristic Military Game Events](https://www.trendhunter.com/trends/dark-protocol.md)