# Livestock Road Signs This Ad Uses Farm Animals as Road Signs to Encourage Safe Driving By Ady Floyd | Published 2015-11-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/encourage-safe References: [adweek](http://www.adweek.com/adfreak/britain-recruits-locals-amusing-effort-encourage-safer-driving-countryside-167833) 'Think!' teamed up with a local farmer in Britain to create [live animal road signs](https://www.trendhunter.com/trends/virtual-fencing), which encourage safe driving in the countryside. The collaborative duo used the farmer's livestock and spraypainted cautionary driving tips onto their fur. Since the animals are often near the road or crossing it, both Think! and the farmer knew the signs would be seen. With a can of red spray paint, the farmer branded his cows and sheep with phrases such as: "Sharp Turn Ahead" and "Slow Down." The [clever use of live animals](https://www.trendhunter.com/trends/animal-balloon) to convey a meaningful message to encourage safe driving is unique and attention-grabbing. The ads will certainly resonate with those living in country as well as city-dwellers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 88% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Live Animals in Advertising:** Using live animals in advertising could help to create unique and attention-grabbing campaigns. - **Creative Road Safety Advertising:** Creative campaigns like live animal road signs could encourage safer driving in unique and attention-grabbing ways. - **Community Collaborations for Road Safety:** Collaborating with local communities could help to create effective and impactful road safety campaigns. ### Industries Being Reshaped - **Advertising:** The advertising industry could benefit from incorporating more creative and attention-grabbing elements into their campaigns, like live animals. - **Road Safety:** The road safety industry could utilize creative campaigns and community collaborations to encourage safer driving. - **Agriculture:** The agriculture industry could find a new revenue stream and partnership through collaborating with road safety organizations on campaigns like live animal road signs. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Cow-Themed QSR Campaigns](https://www.trendhunter.com/trends/chickfila-1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)