# Blood Drive Sandwich Campaigns Zaxby's Partnered with the Red Cross to Encourage Blood Donations By Katherine Pendrill | Published 2021-10-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/encourage-blood-donations References: [brandeating](https://www.brandeating.com/2021/10/zaxbys-partners-with-red-cross-to-offer-free-sandwich-if-you-donate-blood-in-october-2021.html) This October, [Zaxby's](https://www.trendhunter.com/trends/zax-sauce) has teamed up with the [American Red Cross](https://www.trendhunter.com/trends/free-dozen-donuts) on a unique campaign that aims to encourage blood donations. If you've ever donated blood, you know that you usually leave with a simple juice box or granola bar. However, if you donate blood this month, you could get a free sandwich. For all of October 2021, Zaxby's is offering a Signature [Sandwich](https://www.trendhunter.com/trends/signature-club-sandwich) to those who donate blood. All you have to do is donate your blood and then the American Red Cross will send you an email with a link to redeem your free sandwich. If you don't live near a Zaxby's, you can instead opt for a $5 e-gift card to merchant of your choice. Image Credit: Zaxby's ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Blood Donation Incentive Programs:** Businesses partner with organizations to offer incentives to encourage blood donation, expanding awareness and participation. - **Creative Promotional Campaigns:** Companies are using unique campaigns to promote social causes and boost brand awareness. - **Health and Wellness:** Increasing emphasis on health and wellness is inspiring businesses to take steps that support the wellbeing of their customers and communities. ### Industries Being Reshaped - **Fast Food:** Fast food chains are integrating social responsibility into their marketing strategies to extend their impact and value to communities. - **Healthcare:** Partnerships with healthcare organizations can help businesses reach new audiences and promote health and wellness initiatives. - **Retail:** Retailers can incentivize blood donations and support social causes as a way to give back to their communities and strengthen customer loyalty. ## Related on Trend Hunter - [Blood Donation Donut Promotions](https://www.trendhunter.com/trends/free-dozen-donuts.md) - [Kindness Day-Celebrating Meal Deals](https://www.trendhunter.com/trends/zaxbys-wings.md) - [Kindness-Encouraging QSR Meal Deals](https://www.trendhunter.com/trends/zaxbys-bogo-meal-deal.md) - [Club-Style Fried Chicken Sandwiches](https://www.trendhunter.com/trends/signature-club-sandwich.md) - [Teacher-Supporting Fast Food Deals](https://www.trendhunter.com/trends/boneless-wings-meal.md) - [QSR Loyalty Apps](https://www.trendhunter.com/trends/zax-rewardz.md) - [Complimentary Sandwich QSR Promotions](https://www.trendhunter.com/trends/arbys-free-sandwich-month.md) - [Limited-Edition Chicken Philly Sandwiches](https://www.trendhunter.com/trends/chicken-philly-sandwich.md) - [Father's Day Pickle Promotions](https://www.trendhunter.com/trends/fried-pickles.md)