# Holiday Cold Brew Concentrates The Limited-Edition Jot Coffee Encore Cold Brew is Winter-Inspired By Elena Rahman | Published 2021-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/encore-cold-brew References: [foodandwine](https://www.foodandwine.com/lifestyle/jot-encore-2021) & [jot.co](https://jot.co/?sscid=b1k5_hxdg2)  Jot Coffee's [Encore](https://www.trendhunter.com/trends/dunkings-menu) [cold brew concentrate](https://www.trendhunter.com/trends/japanesestyle-cold-brew) is a limited-edition seasonal beverage, ideal for frigid mornings and early sunsets. Coffee enthusiasts receive the perfect brew ready in a few seconds with Jot's coffee concentrate. The holiday-ready flavor includes notes of blackberry jam with hints of chocolate. The brewed concentrate arrives in a compact bottle with 20 times more concentrated than a regular cup of coffee. Drinkers can add a tablespoon of the mix into water, milk, and milk alternatives for instant flavor. Jot Coffee's small-batch seasonal creation is made from [single-origin beans](https://www.trendhunter.com/trends/espresso-coffee-concentrates) sourced from a women's organic cooperative in Guetemala. While Jot Coffee is typically marketed as a cold brew, drinkers can quickly warm the concentrate to make a smooth at-home latte. Image Credit: Jot ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 41% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Seasonal Beverages:** Creating Limited-Edition Seasonal Beverages with unique and innovative flavors that resonate with customers can attract new customers while retaining existing ones. - **Cold Brew Concentrate:** Developing Cold Brew Concentrate that can be used to make various coffee-based drinks can provide convenience to customers and also help in reducing costs for coffee shops. - **Single-origin Sourcing:** Emphasizing on Single-Origin Sourcing can help coffee companies differentiate their product by providing transparency and a unique taste experience to customers. ### Where This Applies - **Coffee Industry:** The Coffee industry can create customer loyalty and increase revenue by innovating their product offerings such as Limited-Edition Seasonal Beverages, Cold Brew Concentrate, and Single-Origin Sourcing. - **Retail Industry:** Retail Industry can leverage Limited-Edition Seasonal Beverages and Cold Brew Concentrate to attract new customers and increase sales during specific periods like holidays and seasons. - **Hospitality Industry:** Hospitality Industry can benefit from using Cold Brew Concentrate for making beverages. They can serve high-quality coffee-based beverages to customers quickly and efficiently by using Cold Brew Concentrate. ## Related on Trend Hunter - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Cafe-Quality Espresso Concentrates](https://www.trendhunter.com/trends/readytogo-espresso.md) - [Pumpkin Pie-Inspired Cold-Brew Concentrates](https://www.trendhunter.com/trends/coldbrew-concentrate.md) - [Expanded Coffee Concentrates](https://www.trendhunter.com/trends/tim-hortons-4.md) - [Signature-Blended Coffee Concentrates](https://www.trendhunter.com/trends/ultra-coffee-concentrate.md) - [Specialty Coffee Concentrates](https://www.trendhunter.com/trends/frazy-bottles.md) - [Concentrated Cold Coffee Espressos](https://www.trendhunter.com/trends/nescaf-espresso-concentrate.md) - [Pumpkin Cold Brew Concentrates](https://www.trendhunter.com/trends/pumpkin-spice-flavored-cold-brew-coffee-concentrate.md)