# Asia-Based Esports Partnerships ENCE Taps Jing Ji Bao to Bolster its International Presence By Kanesa D | Published 2022-05-31 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/ence References: [esportsinsider](https://esportsinsider.com/2022/05/ence-announces-partnership-with-jing-ji-bao/?utm_source=feedly&utm_medium=rss&utm_campaign=ence-announces-partnership-with-jing-ji-bao) & [ence.gg](https://www.ence.gg/)  [ENCE](https://www.trendhunter.com/trends/ence-1), a European esports organization, has announced a cooperation with Jing Ji Bao, an Asian [esports gambling platform](https://www.trendhunter.com/trends/bayes-esports-oddin-gg). The cooperation aims to increase ENCE's market share in Asia. The company will join [Weibo](https://www.trendhunter.com/trends/charles), a Chinese social networking site, and create content on the platform. Aside from signing up and promising Weibo content, no other specifics about the collaboration have been disclosed. Mika ‘Miqaqu’ Kuusisto, ENCE’s CEO, commented on the partnership: “We’re happy to partner up with Jing Ji Bao to deepen our relationship with our fanbase in China and across Asia together with them. We want ENCE followers across the globe to be able to enjoy our esports journey, and as a next step, we start bringing more excitement and content also to our fans in the east.” By partnering with a broader range of countries, esports organizations can learn more about their unique markets and widen their global reach. Image Credit: ENCE ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 15% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Cross-continental Esports Collaborations:** Esports organizations can expand their market share by partnering with companies from different countries and regions. - **Creating In-platform Content:** Esports organizations can increase their audience engagement by producing content specifically for social networking and gambling platforms. - **Global Esports Community-building:** Esports organizations can foster deeper relationships with their international fanbases by partnering with gambling platforms and social networking sites in different countries. ### Who This Affects Most - **Esports:** Esports organizations can collaborate with gambling platforms and social networking sites in different countries to expand their reach and market share. - **Gambling:** Gambling platforms can partner with esports organizations to introduce their platform to a new audience and increase engagement. - **Social Networking:** Social networking sites can collaborate with esports organizations to bring engaging new content to their users and expand their audience. ## Related on Trend Hunter - [Finnish Esports Partnerships](https://www.trendhunter.com/trends/ence-1.md) - [Community-Focused Esports Initiatives](https://www.trendhunter.com/trends/endx-1.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/m88-mansion.md) - [eSports-Focused Betting Partnerships](https://www.trendhunter.com/trends/betby-saba-sports.md) - [Esports Betting Partnerships](https://www.trendhunter.com/trends/00nation.md) - [Esports Trading Partnerships](https://www.trendhunter.com/trends/endx.md) - [Business Esports Partnerships](https://www.trendhunter.com/trends/epic-global.md) - [Esports Expansion Deals](https://www.trendhunter.com/trends/esports-insider.md) - [Esports Crypto Partnerships](https://www.trendhunter.com/trends/evil-geniuses.md)