# Acrylic Urethane Enamel Paints HGTV Home® by Sherwin-Williams Has Launched a New Paint By Kalin Ned | Published 2024-07-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/enamel-paint References: [prnewswire](https://www.prnewswire.com/news-releases/hgtv-home-by-sherwin-williams-announces-cabinet--furniture-a-new-interior-paint-that-helps-take-creative-visions-further-302205402.html)  HGTV Home® by Sherwin-Williams recently released a new acrylic urethane enamel paint designed for cabinets and furniture. This paint can be tinted to any color and comes in satin and semi-gloss finishes. It's intended to provide a durable, factory-like finish and is available exclusively at Lowe's stores and online. The acrylic urethane enamel paint is highly adaptable, which allows homeowners to match existing decor or try [new color schemes](https://www.trendhunter.com/trends/aipowered-color-solutions) without the need for extensive renovations. The product also resists stains, scuffs, scratches, and moisture. It also provides a [mildew- and mold-resistant finish](https://www.trendhunter.com/trends/humidityregulating-paint), making it ideal for high-traffic areas like kitchens and bathrooms. The paint applies smoothly using a brush, roller, or sprayer, and it cleans up easily with soap and water. By providing a high-quality finish that mimics factory results, this paint offers a cost-effective solution for [updating cabinets and furniture](https://www.trendhunter.com/trends/luis-gimeno). Image Credit: HGTV Home® by Sherwin-Williams ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 63% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Customizable Paint Solutions:** The ability to tint acrylic urethane enamel paints to any color allows for tailored home decor without extensive renovations. - **Durable Coating Technologies:** Acrylic urethane enamel paints offer high resistance to stains, scuffs, scratches, and moisture, making them ideal for high-traffic areas. - **Eco-friendly Home Products:** The easy clean-up with soap and water and the mildew- and mold-resistant properties make these paints a sustainable option for home improvements. ### Industries Being Reshaped - **Home Improvement:** Innovative paint products that provide a durable, factory-like finish for cabinets and furniture can drive growth in the home renovation market. - **Retail:** Exclusive retail partnerships for versatile and high-performance paints can attract a dedicated customer base seeking quality home improvement solutions. - **Eco-friendly Products:** Paints that combine durability with easy clean-up and mold resistance appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Anti-Humidity Paint Finishes](https://www.trendhunter.com/trends/shalimar-paints.md) - [High-Quality Paint Capsules](https://www.trendhunter.com/trends/valspar.md) - [Nature-Inspired Paint Ranges](https://www.trendhunter.com/trends/hgtv-home-by-sherwinwilliams.md) - [Premium Dynamic Paint Collections](https://www.trendhunter.com/trends/dutch-boy-paints.md) - [Reformulated Signature Paints](https://www.trendhunter.com/trends/aura-waterborne-interior-paint.md) - [Affordable Factory-Quality Painting Services](https://www.trendhunter.com/trends/affordable-painting-service.md) - [Scuff-Resistant Paint Cans](https://www.trendhunter.com/trends/the-pittsburgh-paints.md) - [Low-Odor Spray Paints](https://www.trendhunter.com/trends/premium-spray-paint.md) - [Sleek Pollution-Reducing Paints](https://www.trendhunter.com/trends/ecos-1.md)