# Cult Nail Polish Books Enamel Diction is Polished to Perfection By Chalaine Mantha | Published 2011-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/enamel-diction References: [behance.net](http://www.behance.net/gallery/ENAMEL-DICTION/895415) & [enameldiction](http://www.enameldiction.com/) Enamel Diction is a must-have book for any nail polish-lover, posing the questions, "What does our nail polish really say about us? Is the diction just fiction?" The pages are filled with [bright eye-popping colors](https://www.trendhunter.com/trends/wild-west-chrome-collection) and intriguing thoughts about what color really means. Enamel Diction was written and self published by The Initiative and designed by [Love Child](https://www.trendhunter.com/trends/be-love-power-restore). This fashionable book is also eco-friendly, as it is printed on recycled paper. **Implications** - Consumers constantly looking for explanations for the choices they make. Products that provide interpretations are appealing to those who want to get to know themselves even better. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 41% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Nail Polish Psychology:** Opportunity for companies to offer products that interpret the psychology behind nail polish color choices. - **Eco-friendly Publications:** Opportunity for companies to create more eco-friendly publications that are also visually stimulating. - **Color Theory for Consumers:** Opportunity for companies to educate consumers on the psychological effects of color in their purchases. ### Who This Affects Most - **Beauty:** Opportunity for beauty companies to develop products that analyze and interpret nail polish color choices. - **Publishing:** Opportunity for publishing companies to create visually appealing publications that are also eco-friendly. - **Marketing:** Opportunity for marketing companies to educate consumers on the psychology behind color and its impact on their purchases. ## Related on Trend Hunter - [Jewelry-Inspired Nail Polishes](https://www.trendhunter.com/trends/essie-gel-couture-bedazzled-collection.md) - [Culinary Nail Polish Collections](https://www.trendhunter.com/trends/dnd-yes-chef.md) - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [Emotive Nail Polishes](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum.md) - [Sleek Nail Polish Pens](https://www.trendhunter.com/trends/nail-pen.md) - [Vibrant Salon Capsules](https://www.trendhunter.com/trends/kinn-studio-x-tenoverten.md) - [Jewelry-Centric Coffee-Table Books](https://www.trendhunter.com/trends/solange-azagurypartridge.md) - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Color-In Press-On Nails](https://www.trendhunter.com/trends/tipzy.md)