# Transformer Coffee Cups Multicultural En Terrasse / To Go Mug By Ayman | Published 2008-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/en-terrasse-to-go References: [laurentcorio](http://www.laurentcorio.com/blog/?p=54) While coffee is a universal drink, different cultures have different rituals and ways of drinking it. For example, while most people in New York City would have their coffee “to go” and drink it on the move, you'd be hard pressed to find the same in Paris, where the typical coffee drinking is done on the terrace of a cafe. The “En terrasse” / “To Go” design by [Laurent Corio](http://www.laurentcorio.com/laurent_corio.php)presents the ultimate cup design for both experiences. You can opt to use it as a [traditional coffee cup](https://www.trendhunter.com/trends/corcelain) in the “En terrasse” mode and sit through the drinking experience, or you can use the saucer as the cap for the cup and have it “To Go”. As long as you get your [caffeine fix](https://www.trendhunter.com/trends/national-coffee-day-cups), how you drink your coffee is up to you! ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multicultural Coffee Experience:** Introducing diverse ways of drinking coffee, combining different cultures allow businesses to target a wider audience. - **Flexible and Adaptable Packaging Design:** Innovative packaging and cup designs that offer user the flexibility of choice and convenience can boost sales and a great value proposition. - **Sustainable Coffee Packaging:** Adopting environmentally friendly packaging materials offer consumers an eco-friendly alternative to traditional packaging, leading to a more sustainable future. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry could enhance its customers' experience by embracing diverse cultures' coffee-drinking habits. - **Packaging Design:** Packaging designers can help clients achieve better sales outcomes and sustainability goals, designing packages that can fulfill different purposes. - **Travel and Tourism:** Travel and tourism-related businesses can offer more diverse experiences to attract customers globally and get ahead of their competitors. ## Related on Trend Hunter - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Stylish Cafe Brand Drinkware](https://www.trendhunter.com/trends/everyday-drinkware-collection.md) - [Desk Thermo Tumblers](https://www.trendhunter.com/trends/alessi-buri-tumbler.md) - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Twisting Coffee Brewing Mugs](https://www.trendhunter.com/trends/qterra-craft-travel-brewer.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Tracker-Friendly Coffee Cup Holders](https://www.trendhunter.com/trends/traveler-coffee-cup-holder.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md) - [Tourist-Targeted Tea Sets](https://www.trendhunter.com/trends/starbucks-premium-mixes-matcha-latte-with-reusable-cup.md)