# Chic Bike-Focused Editorials The 'En Route Libre' Editorial Blends Cycling and High Fashion By | Published 2013-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/en-route-libre References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/05/en-route-libre-josephine-skriver-by.html) Josephine Skriver's latest editorial 'En Route Libre' is a flawless mixture of a traditional European lifestyle with high fashion. Shot by photographer Carlotta Manaigo, 'En Route Libre' depicts Skriver relaxing around a European city with a [retro-style bicycle](https://www.trendhunter.com/trends/david-carson). The bike is not the only retro element of the shoot. Skriver's ensembles, styled by Belen Casadevall, all invoke periods of [graceful elegance](https://www.trendhunter.com/trends/contemporary-femininity), particularly the 1950s and 60s. One ensemble is particularly striking. It consists of a burgundy blouse, a [floral-printed lace skirt](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) and a dainty blue scarf. With Skriver wearing this outfit and leaning against her bicycle in front of a scenic river, 'En Route Libre' truly becomes a pathway to freedom. Skriver's relaxed posture channels a free spirit who is simply enjoying her time in a beautiful European city. 'En Route Libre' is more than an editorial for Stylist Magazine. As well as exhibiting clothing and demonstrating great photography skills, this editorial tells a memorable story. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Bike-fashion Fusion:** The fusion of high fashion and cycling creates new opportunities for unique and functional apparel and accessories. - **Retro Elegance Revival:** The revival of elegant retro styles opens doors for designers to create modern interpretations with nostalgic influences. - **Lifestyle Branding:** The lifestyle portrayed in 'En Route Libre' editorial creates opportunities for companies to develop marketing strategies that align with consumer outdoor and adventure lifestyles. ### Sectors Adopting This - **Fashion:** The fashion industry can take advantage of the emerging trend of bike-focused clothing and accessories to expand their offerings and appeal to a new consumer base. - **Outdoor Sporting Goods:** The melding of cycling with fashion opens opportunities for outdoor sporting goods companies to innovate and develop functional, stylish equipment and gear. - **Tourism and Hospitality:** The editorial's portrayal of a carefree European lifestyle creates space for tourism and hospitality companies to market to consumers seeking an authentic, romantic, and retro travel experience. ## Related on Trend Hunter - [Picturesque Cyclist Exploration Books](https://www.trendhunter.com/trends/cyclist-ride.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Colorful Cycling Capsules](https://www.trendhunter.com/trends/dream-together.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md)