# Minimal Scent Stores En Doft Store by All Matters Studio Uses Wood, Stone, and Aluminium By Amy Duong | Published 2026-03-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/en-doft-store References: [endoft](https://endoft.com/)  The En Doft store is a retail space in Stockholm designed by All Matters Studio for the Swedish-Danish fragrance brand. Located in the Södermalm district, the project involves the transformation of a former flower shop into a combined retail and exhibition space. The layout is kept open, allowing products to be displayed across a series of surfaces rather than within enclosed shelving systems. The interior uses a restrained palette of wood, aluminium, and stone, applied across floors, walls, and display elements. Materials are left exposed with minimal surface treatment, creating a consistent finish throughout the space. The store is designed to accommodate events and installations alongside retail use, with [flexible layouts](https://www.trendhunter.com/trends/solm) that can be adjusted over time. The environment is defined by clean lines and low detailing, allowing [fragrance products](https://www.trendhunter.com/trends/the-perfumery) to be presented within a simplified spatial setting focused on material and proportion. Image Credit: Andy Liffner ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 12% | Activity: 9% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Minimalist Material Retail:** A restrained palette of exposed wood, stone, and aluminium is creating environments that prioritize material honesty over decorative branding, enabling new product presentation formats centered on texture and proportion. - **Multiuse Retail Exhibition:** Flexible open-plan layouts that blend retail and exhibition functions are encouraging temporal curation and programmable retail experiences adaptable to events and installations. - **Scent-conscious Spatial Design:** Stores designed with minimal scent profiles and clean-lined architecture are shifting focus toward tactile and visual product cues, reframing how olfactory brands communicate value in physical spaces. ### Who This Affects Most - **Retail Interior Design:** Design firms specializing in pared-back materiality are positioned to rethink fixtures and modular systems that support both display and exhibition without relying on traditional shelving. - **Fragrance and Personal Care:** Brands in scent-driven categories are increasingly exploring environment-led storytelling where neutral atmospheres amplify product narratives through material and proportion rather than scent alone. - **Experiential Events and Popups:** Event operators focusing on intimate, design-forward activations are finding opportunities in spaces that convert seamlessly between sales floor and curated exhibition for short-term programming. ## Related on Trend Hunter - [AI Clothing Scanner Apps](https://www.trendhunter.com/trends/worn-app.md) - [AI Interior Designs](https://www.trendhunter.com/trends/home-imagine.md) - [Showroom Exhibition Spaces](https://www.trendhunter.com/trends/testing-grounds-showroom.md) - [Paris Office Residences](https://www.trendhunter.com/trends/saintgermain-i.md) - [Workplace Table Systems](https://www.trendhunter.com/trends/hum.md) - [Coastal Home Renovations](https://www.trendhunter.com/trends/la-jolla-beachside-project.md) - [Generative AI Certifications](https://www.trendhunter.com/trends/certification-for-adobe-firefly.md) - [Parisian-Inspired Fashion Runway Debuts](https://www.trendhunter.com/trends/brunette-the-labels.md) - [Empowering Luxury Fashion Campaigns](https://www.trendhunter.com/trends/givenchy-spring-2026.md)