# Nettle Soft Drinks Emunity's Canned Health Beverages Share the Benefits of Stinging Nettle By Laura McQuarrie | Published 2021-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/emunity References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/37286/new-soft-drink-harnesses-health-healing-properties-of-nettle/) & [emunity](https://emunity.co.uk/product/emunity-botanical-health-drink-powered-by-nettle-mixed-case-of-12/) Emunity is introducing a first-of-its-kind [health drink](https://www.trendhunter.com/trends/euroky) that taps into the power of [stinging nettle](https://www.trendhunter.com/trends/nettle-spring-tops), an ingredient that's been used for centuries in traditional medicine. packed with biologically active compounds, nettle is an ingredient that's revered for its ability to lower blood pressure and sugar levels, reduce the effects of photoaging and boost the immune system. Despite being a plant with remarkable healing properties, nettle is not an ingredient that's palatable on its own. As such, Emunity combines it with other beneficial ingredients to amplify the [functional benefits](https://www.trendhunter.com/trends/multifunctional-juices) and create pleasing flavors. Emunity Wild Strawberry incorporates ingredients like meadowsweet, chamomile and cucumber, for example, while Emunity Gooseberry pairs nettle with gooseberries, dandelion, rosemary and thyme to capture the taste of a late summer garden harvest. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Nettle-based Beverages:** The rise of nettle-based beverages as a new functional drink trend offers opportunities for companies to create innovative products that promote health and wellness using natural ingredients. - **Functional Beverages:** The popularity of functional beverages that promote health and wellness creates opportunities for companies to incorporate beneficial ingredients like stinging nettle into their products for added functional benefits. - **Herbal Remedies:** The increased interest in natural and traditional remedies provides an opportunity for companies to incorporate stinging nettle, a traditional healing ingredient, into new and innovative products that promote health and wellness. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore the use of stinging nettle as a new functional ingredient to create innovative products that promote health and wellness. - **Natural Health Products Industry:** The natural health products industry can incorporate stinging nettle into their products to leverage the functional benefits of this traditional ingredient and create new innovative remedies for health and wellness. - **Herbal Supplements Industry:** The herbal supplements industry can incorporate stinging nettle into their products as a new and functional ingredient to create innovative products that promote health and wellness using traditional healing practices. ## Related on Trend Hunter - [Allergy Relief Beverages](https://www.trendhunter.com/trends/erha-functional-beverage-brand.md) - [Sparkling Dandelion Tonics](https://www.trendhunter.com/trends/damson-dandelion.md) - [Adaptogenic Soft Drinks](https://www.trendhunter.com/trends/muush.md) - [Functional Immunity-Boosting Beverages](https://www.trendhunter.com/trends/inner-immune.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Functional Ginger Beverages](https://www.trendhunter.com/trends/gngr-labs-canned.md) - [Functional Fizzy Drinks](https://www.trendhunter.com/trends/humble-warrior.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md)