# Plant-Powered Dairy Mimetics EmulsiTRACT Improves the Creamy Mouthfeel in Foods & Beverages By Laura McQuarrie | Published 2021-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/emulsitract References: [prnewswire](https://www.prnewswire.com/news-releases/t-hasegawa-usa-introduces-natural-plant-based-dairy-fat-mimetic-301435880.html) & [thasegawa](http://www.thasegawa.com/emulsitract)  EmulsiTRACT is a new technology that creates rich-tasting, [creamy low-fat foods and beverages](https://www.trendhunter.com/trends/ingredion-and-cosaic) in a way that's all-natural and completely plant-based. The [milk colloid emulsion](https://www.trendhunter.com/trends/cosaic-neo) can be used in a variety of drinks, packaged foods and dairy alternatives, not just for the purposes of enhancing the mouthfeel but also decreasing dependence on expensive edible oil additives—notably, it's estimated that about 50% all products in a supermarket currently contain palm oil, rapeseed, soybean, sunflower or a variety of other edible oils. T. Hasegawa's VP of research & development, Jim Yang, explains "Consumers are familiar with the rich mouthfeel that traditional whole milk fat provides, and expect these attributes in [dairy-free beverages](https://www.trendhunter.com/trends/remilk-the-new-milk), low-fat foods and other products. EmulsiTRACT is the result of our efforts to produce an all-natural solution that delivers the creamy richness that consumers demand." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 8% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Dairy Alternatives:** EmulsiTRACT technology creates all-natural, creamy low-fat foods and beverages to meet consumer demand for dairy-free options. - **Reduction of Edible Oil Additives:** EmulsiTRACT technology offers a potential solution for decreasing dependence on expensive edible oils like palm oil, rapeseed, soybean, and sunflower in a variety of packaged foods and beverages. - **Natural Mouthfeel Enhancers:** EmulsiTRACT technology offers an all-natural solution for delivering rich, creamy mouthfeel that consumers expect in dairy-free beverages, low-fat foods, and other products. ### Sectors Adopting This - **Food Manufacturing:** EmulsiTRACT technology offers a disruptive innovation opportunity for food manufacturers looking to create natural, plant-based, creamy low-fat foods and beverages. - **Beverage Industry:** EmulsiTRACT technology offers a disruptive innovation opportunity for beverage companies looking to create creamy, all-natural dairy-free options that meet consumer demand. - **Edible Oil Industry:** EmulsiTRACT technology offers a disruptive innovation opportunity for edible oil producers looking to create all-natural, plant-based alternatives to palm oil, rapeseed, soybean, sunflower, and other commonly used edible oils. ## Related on Trend Hunter - [Natural Food Texture Systems](https://www.trendhunter.com/trends/puremul.md) - [Extra-Creamy Almond Beverages](https://www.trendhunter.com/trends/almond-beverages.md) - [Free-From Plant-Based Food Blends](https://www.trendhunter.com/trends/texturizing-blend.md) - [Dairy-Free Cream Alternatives](https://www.trendhunter.com/trends/solein-cream.md) - [Plant-Based Fat Substitutes](https://www.trendhunter.com/trends/fat-substitute.md) - [Dairy-Free Mini Bites](https://www.trendhunter.com/trends/indulgent-bites.md) - [Soluble Concentrated Dairy Alternatives](https://www.trendhunter.com/trends/butter-buds.md) - [Plant-Powered Cream Liqueurs](https://www.trendhunter.com/trends/lustre.md) - [Versatile Concentrated Dairy Ingredients](https://www.trendhunter.com/trends/milk-buds-plus.md)