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# Negative Space Activism
'Empty Space' by Victor Van Gaasbeek Cuts Out Endangered Animals

By Marissa Brassfield | Published 2010-01-03 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/empty-space-by-victor-van-gaasbeek
References: [behance.net](http://www.behance.net/Gallery/Empty-Space/380800) & [victorvangaasbeek](http://www.victorvangaasbeek.com/)

'Empty Space' by Victor van Gaasbeek is a series of digital art that reminds us how precious the Earth's animals are by showing [endangered species](https://www.trendhunter.com/trends/endangered-animal-lip-balm) in their habitat. The twist lies in how these animals are cut out of their surroundings, leaving only [white space](https://www.trendhunter.com/trends/making-space1) behind.

The connection made in 'Empty Space' by Victor van Gaasbeek is clear: If these endangered animals die out, none will take their place in a habitat. Check out links to more of Victor van Gaasbeek's work under the References section below.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 17% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Why This Trend Is Growing

- **Endangered Species Awareness:** The use of negative space as a visual tool to raise awareness of endangered species and their habitats.
- **Digital Art in Activism:** The incorporation of digital art as a means to promote environmental activism and encourage positive change.
- **Visual Storytelling for Causes:** The use of visual storytelling techniques, such as negative space, to convey powerful messages and inspire action for social or environmental causes.

### Industries Being Reshaped

- **Environmental Activism:** The development of creative and visually impactful campaigns to promote environmental causes and drive support for conservation efforts.
- **Digital Art:** The growth of digital art as a tool for social and environmental activism, through the creation of thought-provoking visuals and concepts that inspire public engagement and action.
- **Conservation Organizations:** The integration of creative design and visual storytelling techniques into conservation campaigns, to better engage with and inspire public support for animal and habitat conservation efforts.

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