# DIY Hard Seltzer Cans Tito's Handmade Vodka Created Refillable Empty Cans for Making Seltzer By Laura McQuarrie | Published 2022-08-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/empty-cans References: [adweek](https://www.adweek.com/creativity/titos-wont-make-a-hard-seltzer-but-it-will-sell-an-empty-can-for-you-to-make-your-own/) & [store.titosvodka](https://store.titosvodka.com/products/titos-in-a-can?_ga=2.215322581.354494910.1659523534-1708693363.1659523534)  All sorts of brands in the alcohol industry are venturing into the creation of their own hard seltzers but not [Tito's](https://www.trendhunter.com/trends/titos-stand-up-copper-cocktail-set) Handmade Vodka, which bucking the [canned cocktail](https://www.trendhunter.com/trends/bluebird-hardwater1) craze by selling empty cans. The $20 Tito's in a Can is in fact just an empty can and it makes the brand's stance on hard seltzers clear: "We don't make seltzers. You do." With the brand stating that it would sooner make a completely empty can than its own seltzer, the 16-ounce can is one that's double-insulated, stainless steel fortified and ready to be filled. Complete with a spill-proof, screw-on lid, this refillable empty can is a vessel for adding Tito's Handmade Vodka, and other spirits, to create DIY hard seltzers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 69% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Refillable Drink Cans:** The trend of refillable drink cans is growing as consumers seek eco-friendly and customizable options for their beverages. - **DIY Alcoholic Beverages:** The trend of DIY alcoholic beverages is on the rise, as consumers look for unique and customizable options for their drinks. - **Sustainable Packaging:** The trend of sustainable packaging is becoming increasingly important for companies as consumers demand eco-friendly options for their products. ### Where This Applies - **Alcohol:** Opportunities for disruptive innovation in the alcohol industry include offering more eco-friendly and customizable drink options that appeal to younger generations. - **Packaging:** Innovation opportunities for packaging companies include creating sustainable and refillable options for consumers, such as the Tito's empty can. - **DIY:** The DIY industry can capitalize on the trend of DIY alcoholic beverages by offering kits and supplies for consumers to create their own custom drinks. ## Related on Trend Hunter - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Branded Mixology Cocktail Kits](https://www.trendhunter.com/trends/titos-stand-up-copper-cocktail-set.md) - [Tea-Infused Hard Seltzers](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md) - [RTD Eco-Conscious Highballs](https://www.trendhunter.com/trends/crafthouse-cocktails.md)