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# Cucumber-Infused Gins
Empress 1908 Cucumber Lemon Gin Was Inspired by Afternoon Tea

By Laura McQuarrie | Published 2024-05-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/empress-1908-cucumber-lemon-gin
References: [bevnet](https://www.bevnet.com/spirits/2024/empress-1908-cucumber-lemon-gin-launches-in-canada/) & [empressgin](https://empressgin.com/spirit/cucumber-lemon-gin/)

![Cucumber-Infused Gins](https://cdn.trendhunterstatic.com/thumbs/533/empress-1908-cucumber-lemon-gin.jpeg)

Empress 1908 Cucumber Lemon Gin is the newest expression from Empress 1908 Gin and traditional afternoon tea inspired its beautifully balanced blend of juniper berries, lemon, jasmine, star anise. Infused with refreshing cucumber, this gin distilled with seven botanicals boasts bright citrus notes to bring livliness to spring and summer cocktails.

According to the top-selling premium gin brand, Empress 1908 Cucumber Lemon Gin is said to be best enjoyed in a signature Cucumber & Tonic cocktail served with tonic water and garnished with a fresh slice of cucumber and a lemon wheel to bring out the botanicals in the gin.

As gin experiences a renaissance, drinkers are drawn to artisanal and craft varieties for their innovative use of botanicals, offering a diverse flavor profile beyond traditional juniper-dominant expressions.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 9% | Activity: 17% | Freshness: 24%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Artisanal Craft Gins:** Opportunity for distilleries to create unique gin varieties with innovative botanical combinations.
- **Renaissance of Gin:** Growing consumer interest in exploring diverse flavor profiles beyond traditional juniper-dominant gins.
- **Signature Cocktail Experiences:** Creating novel ways for consumers to enjoy premium gin through curated cocktail recipes and garnishes.

### Sectors Adopting This

- **Alcohol Beverage:** Innovative distilleries can capitalize on the trend by introducing unconventional gin blends to cater to evolving consumer preferences.
- **Craft Distilling:** Craft distilleries have the opportunity to differentiate themselves in the market by experimenting with unique botanical infusions in their gin products.
- **Hospitality and Mixology:** Bars and mixologists can enhance customer experiences by offering creative gin-based cocktails featuring artisanal gins and imaginative garnishes.

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