# Alcohol-Free Gin Launches The Empress 1908 0.0 Indigo is Hitting Shelves By Kalin Ned | Published 2025-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/empress-1908-00-indigo References: [empressgin](https://empressgin.com/spirit/zero-zero-indigo/)  The producer of the popular and ultra-sophisticated [Empress 1908 Gin](https://www.trendhunter.com/trends/holiday-cocktail-experience) has introduced a non-alcoholic variant of its product — the Empress 1908 0.0 Indigo. This new offering is developed by the same master distiller responsible for the brand's alcoholic gins. The Empress 1908 0.0 Indigo utilizes a blend of natural botanical flavors, including juniper, grapefruit, and butterfly pea flower, and is designed to serve as a base for complex mixed drinks without alcohol. Options for use include "Empress 1908 signature mocktails like the Empress & Tonic 0.0 or the Indigo Daly, featuring Empress 1908 0.0 Indigo with fresh lemonade and iced tea." The launch is strategically timed to coincide with growing cultural movements toward [mindful drinking](https://www.trendhunter.com/trends/sentia-spirits) and periods like Dry January. The Empress 1908 0.0 Indigo falls into the premium segment of the [non-alcoholic spirits market](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits). Image Credit: Empress 1908 Gin ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 62% | Activity: 64% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Mindful Drinking Movement:** As consumers increasingly seek out alcohol-free alternatives, businesses can tap into the swelling demand for sophisticated non-alcoholic spirits. - **Premiumization of Non-alcoholic Beverages:** High-end non-alcoholic options like Empress 1908 0.0 Indigo are transforming perceptions of quality within the alcohol-free market. - **Botanical Flavor Innovations:** The creative use of botanicals in alcohol-free spirits is paving the way for a new era of complex and flavorful non-alcoholic beverages. ### Industries Being Reshaped - **Non-alcoholic Beverage Industry:** The surge in alcohol-free options presents growth opportunities for brands aiming to diversify their portfolios in a growing market. - **Mixology and Cocktail Industry:** The rise of sophisticated non-alcoholic spirits fuels innovation in crafting intricate mocktails and alcohol-free bar experiences. - **Health and Wellness Industry:** The expanding focus on mindful drinking aligns with health and wellness goals, encouraging innovations in low-calorie and health-conscious beverages. ## Related on Trend Hunter - [Multi-Serve Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/nonalcoholic-cocktails-by-ish.md) - [Non-Alcoholic Adaptogenic Spritzers](https://www.trendhunter.com/trends/ginny.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Indian Alcohol-Free Shots](https://www.trendhunter.com/trends/jigger.md) - [Holiday Cocktail Experiences](https://www.trendhunter.com/trends/holiday-cocktail-experience.md) - [Regional Indian Gin Ranges](https://www.trendhunter.com/trends/indian-gin-collection.md) - [Batched Alcohol-Free Cocktails](https://www.trendhunter.com/trends/de-kuyper-batched-00.md) - [RTD Kenyan Gin Cocktails](https://www.trendhunter.com/trends/58-gin-tonic.md) - [Zero-ABV London Dry Gins](https://www.trendhunter.com/trends/haymans-london-0.md)