# Affirming Interactive Mirrors The Band The Mrs. is About Empowering Women in How They Look By Alyson Wyers | Published 2014-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/empowering-women References: [designtaxi](http://designtaxi.com/news/369693/Interactive-Mirror-Delivers-Positive-Messages-To-Women-Shows-They-Are-Enough/) & [youtu.be](http://youtu.be/kuoBEJ9DkJM) This [interactive mirror](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror) worked not just to promote The Mrs.'s debut single, but also served by empowering women. Based out of Austin, the all-female rock group released their first single called 'Enough.' To advertise this, they installed a mirror that offered uplifting encouragement to the women who looked in it. Located in a shopping mall, the mirror had 'Take a look' written on it and asked women to rank on a scale how they felt when they looked in the mirror. Hidden behind it was a band member who offered personalized and self-esteem boosting commentary, moving many of the ladies to tears. In a further attempt at empowering women, the [mirror also played videos](https://www.trendhunter.com/trends/nuralogix-longevity-mirror) of loved ones. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 56% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Mirrors:** The rise of interactive mirrors that empower consumers to feel good and seek for customized experience. - **Personalized Customer Engagement:** Providing personalized experience to consumers through interactive mirrors that offer self-esteem boosting commentary. - **Emotional Marketing:** Emotional marketing via interactive mirrors that cause consumers to feel empowered and cared about. ### Who This Affects Most - **Retail:** Retailers can use interactive mirrors to enhance the in-store experience and engage customers on an emotional level, ultimately leading to increased sales. - **Beauty:** Beauty companies can use interactive mirrors to provide customized beauty recommendations based on individual features and preferences. - **Entertainment:** The entertainment industry may utilize interactive mirrors to elevate live experiences and engage fans with personalized and interactive features. ## Related on Trend Hunter - [Mental-Health Smart Mirror Concepts](https://www.trendhunter.com/trends/mio-smart-mirror.md) - [Mental Health Mirrors](https://www.trendhunter.com/trends/baracodas-bmind-smart-mirror.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [AI-Powered Styling Mirrors](https://www.trendhunter.com/trends/heymirror-smart-dressing-mirror.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md) - [Interactive Beauty Mirrors](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror.md) - [Breast Augmentation Mirrors](https://www.trendhunter.com/trends/see-yourself-in-sientra.md)