# Empowering Superfood Bars Health Warrior & Bobbi Brown Created a Superfood Snack for Girls Inc. By Laura McQuarrie | Published 2018-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/empowering-superfood References: [projectnosh](https://www.projectnosh.com/food-wire/2018/health-warriors-justbobbi-collaborate-dragon-fruit-chia-bar/) & [healthwarrior](https://www.healthwarrior.com/collections/chia-bars/products/copy-of-acai-berry-chia-bars) Health Warrior and justBOBBI, the lifestyle platform from Bobbi Brown, collaborated on an empowering superfood snack to support [Girls Inc.](https://www.trendhunter.com/trends/seattle-chocolates) The 'Beauty Begins Within Dragon Fruit Chia Bar' is made with wholesome ingredients like [rolled oats](https://www.trendhunter.com/trends/bobos-fig-bars), cashew butter, organic brown rice crisps and natural sweeteners like organic agave and brown rice syrup. The plant-based superfood bar is not only free from gluten, soy, dairy and GMO ingredients, but it's a low-sugar snack that's both filling and nourishing. In the snack chia seeds serve as a rich source of omegas for healthy hair and glowing skin. All of the profits from the sales of the [superfood snack bar](https://www.trendhunter.com/trends/superefood-protein-bar) will be put towards Girls Inc. to support its mission to inspire and empower young women. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Superfood Snacks:** Opportunity to create and market more empowering and nutritious superfood snacks that cater to specific demographics, such as girls or women. - **Plant-based Options:** Opportunity to develop more plant-based food options that are free from common allergens and offer health benefits. - **Socially Conscious Branding:** Opportunity to align with charitable organizations and create products that support social causes, enhancing brand reputation and consumer loyalty. ### Where This Applies - **Health and Wellness:** Health and wellness industry can capitalize on the growing demand for nutritious and empowering snacks, especially among specific demographics like girls and women. - **Food and Beverage:** Food and beverage industry can explore the development of more plant-based options that are allergen-free and offer health benefits. - **Charity and Nonprofit:** Charity and nonprofit sector can partner with brands to create products that generate revenue for their initiatives and promote social causes. ## Related on Trend Hunter - [Cancer Awareness Snack Bars](https://www.trendhunter.com/trends/bobos-chocolate-almond-brownie-bar.md) - [Spiced Superfood Snack Bars](https://www.trendhunter.com/trends/superfood-protein-bar.md) - [Female-Focused Fiber Protein Bars](https://www.trendhunter.com/trends/fibre-protein-bars.md) - [Adaptogenic Plant Protein Bars](https://www.trendhunter.com/trends/superfood-plant-based-protein-bar.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Clean Ingredient Protein Bars](https://www.trendhunter.com/trends/bodybar-protein.md) - [Omega 3-Infused Wellness Bars](https://www.trendhunter.com/trends/big-little-bar.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [All-Day Snacking Bars](https://www.trendhunter.com/trends/good-source-foods.md)