# Empowering Snowboards Boards Made for Girls That Shred By Alex Scott | Published 2009-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/empowering-snowboards References: [girl.au](http://girl.com.au/bitch-snowboards) & [bitchboards](http://bitchboards.com) For the longest time the sport of snowboarding has been primarily dominated by men. Though there are [women competitors](https://www.trendhunter.com/trends/professional-development-platform) in events like the X-Games, snowboarding, since its inception into mainstream winter sports, has been a market catered to males in both the product and advertising aspects. Alex Masterson aims to change all that with her empowering snowboards. Masterson's 'BitchBoards' is a line of empowering snowboards designed specifically for women not only in aesthetics but also in functionality and movement. This is the first company to specify only in [female snowboards](https://www.trendhunter.com/trends/the-womens-sports-store). These boards have been tested and used by top athletes and the feedback has always been that these boards are bitchin! ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Gender-targeted Sports Products:** Opportunities to disrupt sports product market by designing products for under served market segments - **Female Empowerment:** Market potential in designing products that empower women and break gender stereotypes in traditionally male-dominated industries - **Customized Sports Equipment:** Disruptive opportunity to design sports equipment specifically tailored to customer needs to enhance the overall customer experience ### Sectors Adopting This - **Sports Equipment Manufacturing:** Opportunity for sports equipment manufacturers to disrupt the market by creating gender-specific sports products to cater to the under served market segments - **Winter Sports:** Opportunity in winter sports industry to create empowering products for women to encourage more female participation in traditionally male-dominated sports - **Marketing and Advertising:** Opportunity to break gender stereotypes by creating marketing campaigns that emphasizes gender inclusivity and empowermentrather than male-dominated narratives ## Related on Trend Hunter - [High-End Snowboard Collaborations](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace.md) - [Social Good Ski Initiatives](https://www.trendhunter.com/trends/nordica-unleashed-outreach.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Playful Performance-Ready Snowboards](https://www.trendhunter.com/trends/cardiff-snowcraft-the-lynx.md) - [Accessible First-Time Skateboards](https://www.trendhunter.com/trends/redo-skateboards.md) - [Electric Motorized Skateboards](https://www.trendhunter.com/trends/bustin-boards.md) - [Women-Empowering Mountaineering Initiatives](https://www.trendhunter.com/trends/she-the-mountain.md) - [Women-Focused Sports Stores](https://www.trendhunter.com/trends/the-womens-sports-store.md) - [Sleek Freestyle Snowboard Collections](https://www.trendhunter.com/trends/welcome-x-686.md)