# Empowering Female-Focused Capsules PrettyLittleThing's New Collection Supports Charity Girls Inc. By Grace Mahas | Published 2021-03-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/empowering-femalefocused-capsule References: [prettylittlething.us](https://www.prettylittlething.us/shop-by/international-womens-day.html) Fashion label [PrettyLittleThing](https://www.trendhunter.com/trends/prettypowerful) is celebrating females this International Women's Day with the launch of a new collection that supports the charity, [Girls Inc.](https://www.trendhunter.com/trends/seattle-chocolates) 100% of the proceeds of sales from the capsule will be donated to the charity in an effort to "inspires all girls to be strong, smart, and bold through direct service and advocacy." The International Women's Day collection from PrettyLittleThing features the White Printed [Girls Supporting Girls](https://www.trendhunter.com/trends/canadian-womens-foundations) t-shirt and the White Printed Empowered T-shirt. Both shirts are priced at $20 and are available in a range of sizes from XL to XXL. The new capsule is available to purchase online from PrettlyLittleThing's platform. Image Credit: PrettyLittleThing ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 4% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Female Charitable Capsules:** Fashion brands can create collections that support female-focused charities, empowering women while raising funds for important causes. - **Socially Conscious Fashion:** Fashion brands can incorporate social causes into their collections, showing support for advocacy groups while also promoting their brand's values. - **Inclusive Sizing Capsules:** Fashion brands can create collections in inclusive sizing, promoting body positivity and inclusivity. ### Who This Affects Most - **Fashion:** Fashion brands can create capsule collections that support social causes while promoting their brand values. - **Charity:** Charities can partner with fashion brands to raise funds and awareness for important causes, creating win-win collaborations. - **Advocacy:** Advocacy groups can work with fashion brands to promote their message and reach new audiences through capsule collections. ## Related on Trend Hunter - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Uplifting Team-Backed Collections](https://www.trendhunter.com/trends/miami-heat.md) - [Influencer-Starring Fashion Campaigns](https://www.trendhunter.com/trends/prettylittlething-2.md) - [Collaboraive Women-Empowering Initiatives](https://www.trendhunter.com/trends/canadian-womens-foundations.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md)