# Empowering Coloring Books The Super Strong Princess Coloring Book Breaks Down Gender Norms By Katherine Pendrill | Published 2015-05-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/empowering-coloring-books References: [bustle](http://www.bustle.com/articles/84437-linnea-johanssons-super-strong-princess-coloring-book-shows-girls-you-can-aim-higher-than-just-a) & [limpan.org](http://limpan.org) Cartoonist Linnéa Johansson wants to break down the one-dimensional portrayal of [Disney](https://www.trendhunter.com/trends/creativesoul) princesses with her new empowering coloring books. Tired of seeing the traditional princess trope relayed to young girls over and over again, Johansson set out to create an [anti-princess coloring book](https://www.trendhunter.com/trends/happypagesai) that would appeal to boys and girls alike. Titled 'Super Strong Princess,' the book takes 10 [popular Disney characters](https://www.trendhunter.com/trends/cinderella-capsule) and portrays them in a series of inspirational and imaginative roles. Johansson's empowering coloring books take the focus away from physical beauty and instead give each character action and a voice. For instance, one scene shows Belle as an intelligence female scientist, while another shows Mulan as an athletic roller derby champion. The clever and fun illustrations are a refreshing take on the Disney princesses that will resonate with women both young and old. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Characters:** Creating gender-neutral versions of popular characters can appeal to a wider audience and challenge traditional gender norms. - **Empowerment Through Representation:** Providing diverse and empowering representations of characters in media can help empower underrepresented groups and disrupt traditional narratives. - **Interactive Storytelling:** Designing interactive and imaginative stories can engage audiences and provide new and dynamic perspectives on familiar characters. ### Sectors Adopting This - **Children's Media:** Children's media companies can disrupt traditional gender norms by creating gender-neutral versions of popular characters and providing diverse and empowering representations of characters. - **Publishing:** Publishers can explore disruptive innovation opportunities by designing interactive and imaginative stories that engage audiences and provide new and dynamic perspectives on familiar characters. - **Education:** Educational institutions can use empowering coloring books that provide diverse and imaginative representations of characters to teach inclusivity and challenge traditional gender norms. ## Related on Trend Hunter - [Historical Females-Inspired Decor](https://www.trendhunter.com/trends/heroines-of-history-coloring-tablecloth.md) - [Reverse Coloring Books](https://www.trendhunter.com/trends/reverse-coloring-book.md) - [Resilience-Focused Children's Books](https://www.trendhunter.com/trends/savvy-suzanna.md) - [Gender-Neutral Stroller Toys](https://www.trendhunter.com/trends/herotron.md) - [Two-Sided Paper Dolls](https://www.trendhunter.com/trends/megadolls.md) - [Diverse African Doll Collections](https://www.trendhunter.com/trends/creativesoul.md) - [Princess-Themed Lip Glosses](https://www.trendhunter.com/trends/ultra-glossy-lip.md) - [Enchanting Classic-Animation-Inspired Jewelry](https://www.trendhunter.com/trends/girls-crew.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md)