# Deceptively Empowered Coffee Ads This Coffee Campaign Illustrates Home Appliance Symbols By Michael Nieto | Published 2014-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/empowered-coffee-ads References: [designtaxi](http://designtaxi.com/news/363091/Coffee-Brand-s-Ad-Uses-Mugs-To-Show-How-Their-Brews-Can-Turn-You-On/) & [adsoftheworld](http://adsoftheworld.com/media/tv/the_blackblaze_coffee_roasting_company_coffee_turns_you_1) These empowered coffee ads from the Swiss [coffee roasting company](https://www.trendhunter.com/trends/enlightener-coffee) Black&Blaze were designed by the ad agency Inhalt&Form Werbeagentur BSW. These five posters illustrate how their brews can 'Turn You On' as their main focus. These posters deliver messages that resemble electronic appliance symbols such as "turn you on" and perk you up "to the max". The clever poster ads make an interesting twist where the use of mug handles make their coffee empowering. The handle represents positive symbols to show that holding this coffee gives you the power you need. The Black and Blaze coffee ads make an interesting graphic concept by making use of the mug handle for a relevant connotation. These [empowering coffee ads](https://www.trendhunter.com/trends/a-real-boost) ensure that you're getting the energy you need to start the day. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Empowered Coffee Ads:** Embracing the power of symbols and visuals in coffee advertisements to create a strong brand connection with consumers. - **Mug Handle Symbolism:** Exploring the potential of using mug handles as a creative and relatable visual element in advertising campaigns. - **Energy Boosting Messaging:** Leveraging messaging that emphasizes the energy-boosting qualities of coffee to appeal to consumers' need for a powerful start to the day. ### Sectors Adopting This - **Coffee Roasting:** Coffee roasting companies can innovate by creating visually engaging and symbol-rich advertisements to differentiate themselves in the market. - **Advertising:** Advertising agencies can find opportunities to use visual symbols creatively in their campaigns to captivate and engage target audiences. - **Home Appliance Manufacturing:** Home appliance manufacturers can explore collaborations with coffee brands to leverage the association of empowering symbols and strengthen their brand identity. ## Related on Trend Hunter - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Brightly Tonal Coffee Machines](https://www.trendhunter.com/trends/unforgettable-mediterranean-summer-campaign.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Social Experiment Cafes](https://www.trendhunter.com/trends/simply-coffee-caf.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)