# Empowering Finance Apps The Empower App is Designed to Help Millennials Manage Their Money By Katherine Pendrill | Published 2017-06-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/empower-app References: [techcrunch](https://techcrunch.com/2017/05/09/sequoia-backed-startup-empower-aims-to-replace-your-banks-app/) & [itunes.apple](https://itunes.apple.com/us/app/empower-control-your-money-budget-debt-save/id1136397354?mt=8) While there are a number of digital finance tools available to consumers, the new Empower app is specifically targeted at millennials. By combining a bird's-eye view of one's fiances with [smart budgeting tools](https://www.trendhunter.com/trends/moneta-lend), the new app is the perfect tool for millennials looking for help managing their finances. The Empower app is a digital tool that gives users the ability to see an overview of their daily transactions and spending habits. However, what truly sets Empower apart from other finance apps is that it is fully integrated with the user's bank, so that he or she has the ability to transfer money between accounts, automate savings and pay bills without ever exiting the app. The app also uses crowsourced data to understand spending habits and identify different transactions. For those who are looking for an [all-in-one tool](https://www.trendhunter.com/trends/fina-money) that allows them to budget and carry out online banking, the Empower app is a perfect fit. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 35% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Millennial Finance Apps:** Developing finance apps targeted specifically at millennials presents a disruptive innovation opportunity. - **Integrated Banking Apps:** Integrating banking features into finance apps presents a disruptive innovation opportunity. - **Crowdsourced Financial Data:** Incorporating crowdsourced data to understand spending habits presents a disruptive innovation opportunity. ### Where This Applies - **Banking:** The banking industry can benefit from developing integrated finance apps to appeal to younger generations. - **Technology:** The technology industry can benefit from developing finance apps that incorporate crowdsourced data for improved financial management. - **Fintech:** The fintech industry can benefit from developing finance apps that combine budgeting tools with online banking features. ## Related on Trend Hunter - [Personal Finance Apps](https://www.trendhunter.com/trends/spendwell.md) - [Empowering Financial Management Apps](https://www.trendhunter.com/trends/money-tracking.md) - [Corporate Budgeting Solutions](https://www.trendhunter.com/trends/brex-empower.md) - [Privacy-Focused Budgeting Apps](https://www.trendhunter.com/trends/apollo-personal-finance-app.md) - [Stress Reduction Finance Apps](https://www.trendhunter.com/trends/moneycoach-app.md) - [Bill-Tracking Finance Apps](https://www.trendhunter.com/trends/balance-pro.md) - [AI-Powered Budgeting Apps](https://www.trendhunter.com/trends/ai-powered-budgeting-app.md) - [Accessible Smart Money Apps](https://www.trendhunter.com/trends/fina-finance-app.md) - [Teen Finance Education](https://www.trendhunter.com/trends/simplybudget.md)