# Chic Italian Fashion Kicks The Emporio Armani x Reebok EA7 2011 Court Mid Rocks Sophistication By Matt Ho | Published 2011-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/emporio-armani-x-reebok-ea7-2011-court-mid References: [hypebeast](http://hypebeast.com/2011/10/emporio-armani-x-reebok-ea7-2011-court-mid/) & [reebok](http://www.reebok.com/) The Emporio Armani x Reebok EA7 2011 Court Mid is the latest sneaker to come out of this collaboration between two brands that are clearly embracing a newfound relationship. The last time Armani and Reebok got together, the two designed [athletic sneakers utilizing zig-zag sole cushioning](https://www.trendhunter.com/trends/reebok-x-white-mountaineering) constructed for high performance. This time, the piece has a more casual look that’s a lot different from what was previously released. The Emporio Armani x Reebok EA7 2011 Court Mid boasts a [mid-top style](https://www.trendhunter.com/trends/court-shot) with [contrasting suede and mesh material](https://www.trendhunter.com/trends/club-c-grounds-uk) that gives it a silhouetted look. The model featured shows off a black upper with a wonderful contrasting yellow along the soles and eyelets that adds a level of vibrancy. Other colorways will be available for this sneaker as well. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Fashion:** The trend of fashion brands collaborating with athletic brands is creating disruptive innovation opportunities for both industries to explore new designs and reach a wider audience. - **Casual Sneaker Style:** The trend of designing casual sneakers with a stylish silhouette is opening up disruptive innovation opportunities to create footwear that merges fashion and comfort. - **Contrasting Colorways:** The trend of using contrasting colors in sneakers is creating disruptive innovation opportunities for brands to create eye-catching designs and appeal to consumers looking for unique footwear. ### Where This Applies - **Fashion Industry:** The fashion industry can explore disruptive innovation opportunities by collaborating with athletic brands to create trendy and stylish sneakers that cater to the casual footwear market. - **Athletic Industry:** The athletic industry can tap into disruptive innovation opportunities by collaborating with fashion brands to create sneakers that combine performance features with fashionable design elements. - **Footwear Industry:** The footwear industry can leverage the trend of contrasting colorways to create disruptive innovation opportunities, offering consumers a wide range of unique and visually appealing sneaker options. ## Related on Trend Hunter - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Texturally Elevated Footwear](https://www.trendhunter.com/trends/club-c-grounds-uk.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Designer-Backed Low-Cut Sneakers](https://www.trendhunter.com/trends/court-boost.md) - [Soccer-Inspired Sneaker Styles](https://www.trendhunter.com/trends/p448-monza-sneakers.md) - [Stealthy Iridescent Sneakers](https://www.trendhunter.com/trends/arctic-night.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md)