# Couture Frolicking Fashion Campaigns The Emporio Armani Spring/Summer 2014 Ads Display Movement By Jordy E | Published 2014-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/emporio-armani-springsummer References: [fashionindustryarchive](http://fashionindustryarchive.com/Campaigns/Emporio-Armani-Campaign-SS-2014-Anais-Pouliot-Jarrod-Scott-Benjamin-Eidem-Daria-Pleggenkuhle-and-Dia/) & [armani](http://www.armani.com) The Emporio Armani [Spring/Summer 2014 campaign](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) starring models Anais Pouliot, Diana Moldovan and Daria Pleggenkuhle displays the women jumping about an [all-black backdrop](https://www.trendhunter.com/trends/jiyongkim-fw25). Photographer Alasdair McLellan took images of the women as they jumped around on set, displaying their playful side along with couture apparel. The aggressive motions of Pouliot, Moldovan and Pleggenkuhle enables viewers to fully take in this Spring/Summer 2014 collection. Displayed in the images are blue and violet one piece suits, flowing [velvet jackets](https://www.trendhunter.com/trends/velvet-heat), silky blue pants and wide legged trousers. No matter what shoppers take to in this line, what can at the very least be appreciated is the artistic direction of McLellan. He has evidently stepped outside the run of the mill fashion box. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 59% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Playful Fashion Campaigns:** Incorporating movement and unexpected poses in fashion campaigns. - **Vibrant One-piece Suits:** Designing one-piece suits in bold, eye-catching colors. - **Unconventional Fashion Photography:** Exploring unique and unexpected ways to showcase fashion in photography. ### Who This Affects Most - **Fashion and Apparel:** Opportunities to incorporate more playful and dynamic elements in fashion campaigns and designs. - **Photography:** Opportunities to experiment with unconventional and creative approaches to fashion photography. - **Marketing and Advertising:** Opportunities to create attention-grabbing and memorable campaigns by featuring unexpected poses and movements. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md)