# Seemingly Siamese Twin Campaigns The Emporio Armani Spring/Summer 2012 Ads are Double-Take-Worthy By Jordy E | Published 2012-05-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/emporio-armani-spring-summer-2012 References: [mode.newslicious.net](http://mode.newslicious.net/2012/03/emporio-armani-springsummer-2012-kendra.html) & [armani](http://www.armani.com/) The Emporio Armani Spring/Summer 2012 [advertisements showcase models](https://www.trendhunter.com/trends/on-your-own-time) Kendra Spears, Tao Okamoto, Xiao Wang and Irina Kulikova in various intertwined positions. The almost sisterly interchanges are reminiscent of Siamese portraits as the women come to reflect one another. The black and white finish, selected by photographer Alasdair McLellan, furthered this Siamese production. By toning down the differences between the supermodels via the black and white imagery, McLellan played up on their likeness. Although the models are of different races and behold distinctive features, they nonetheless come to resemble each other here. Formal double-breasted jackets contrasted with overdone flowers and seductive see-through pieces made the double-take-worthy production all the more playful, showcasing the fun-loving side of Emporio Armani. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Intertwined Portrayals:** Exploring the use of intertwined poses and visuals to create a sense of connectedness and unity. - **Black and White Imagery:** Utilizing black and white photography to highlight similarities and downplay differences. - **Playful Productions:** Creating visually captivating campaigns that surprise and engage viewers through playful elements. ### Industries Being Reshaped - **Fashion & Apparel:** Opportunity for fashion brands to experiment with innovative concepts in their advertising campaigns. - **Photography & Visual Arts:** Exploring new techniques and styles to create unique and attention-grabbing visual content. - **Marketing & Advertising:** Incorporating storytelling techniques and unexpected elements to capture audience attention and leave a lasting impression. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md)