# Striped Seaside Marketing This Emporio Armani Campaign Boasts Monochromatic Staples By Jana Pijak | Published 2015-01-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/emporio-armani-campaign References: [fuckingyoung.es](http://fuckingyoung.es/emporio-armani-springsummer-2015-campaign-2/) & [armani](http://armani.com/) Andy Walters, Jakub Zelman and Matt Trethe star in the Spring/Summer 2015 Emporio Armani campaign. The models are captured by photographer Boo George's lens and are dressed in the label's wardrobe of striped statement pieces. In addition to its [striped suits and swim trunks](https://www.trendhunter.com/trends/dandy-del-mar), this Emporio Armani campaign also highlights other monochromatic pieces like solid-colored suits and light knits that are accented with grid patterns. Boasting a mix of womenswear and menswear, the label's latest collection zones in on an iconic stripe print. The motif fits with the campaigns nautical, seaside setting and has been a favorite among [understated fashion fans](https://www.trendhunter.com/trends/stein) for years. Though this campaign's ensembles exude an effortlessly cool air, they are also [impeccably tailored](https://www.trendhunter.com/trends/graphpaper-ss26) and strategically paired. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 52% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Fashion:** Opportunity for brands to explore the use of monochromatic color schemes in clothing lines and campaigns. - **Stripe Patterns:** Incorporating stripe patterns into clothing design can serve as a unique and trendy touch for brands. - **Genderless Fashion:** Brands can explore the trend of creating clothing lines that are genderless and offer a wide range of styles for all individuals. ### Where This Applies - **Fashion Retail:** Retailers can incorporate monochromatic fashion and stripe patterns into their clothing line to stay on top of the latest trends. - **Photography:** Photographers can use monochromatic themes and stripe patterns in their shoots to create a cohesive and visually stunning look. - **Marketing and Advertising:** Brands can incorporate genderless fashion into their advertising campaigns to appeal to a wider range of consumers and increase brand awareness. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)