# Celebrity Unemployment Ads Justin Bieber is the New Face of the Employment Policies Institute By | Published 2013-05-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/employment-policies-institute References: [adweek](http://www.adweek.com/adfreak/justin-bieber-sad-about-lot-things-probably-not-teen-employment-rate-149799) & [minimumwage](http://www.minimumwage.com/) A new billboard from the Employment Policies Institute went up in L.A. recently depicting a sad Justin Bieber mourning over the large teen unemployment rate. “Why is Justin Bieber so sad?” Asks the billboard. Next to this question is indeed a depressed-looking J-Biebs who just can’t seem to crack a smile. The billboard goes on to answer this question: “Could it be because 24% of teens who want a job can’t find them?” How cheeky. By using Justin Bieber as the face for the ad, the Employment Policies Institute has created an eye-catching ad that humorously delves into a serious issue. The job industry is definitely slower than in previous years with a sadly high rate of unemployment. By combining pop culture with the teenage demographic, the Employment Policies Institute has created a fun and captivating billboard. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture Advertising:** Opportunities to use celebrities and pop culture in advertising to make important issues more engaging. - **Humorous Social Commentary:** Trends towards using humor to address serious social issues, such as high unemployment rates. - **Youth Employment Initiatives:** Push for more job opportunities and training for youth as a solution to high unemployment rates. ### Where This Applies - **Advertising:** Opportunities for marketing and advertising agencies to create humorous and engaging ads that address serious social issues. - **Entertainment:** Opportunities for entertainment industries to partner with organizations to create pop culture-focused campaigns that bring attention to important issues. - **Workforce Development:** Opportunities for workforce development organizations to providing training and support for youth seeking employment. ## Related on Trend Hunter - [Celebrity Cold Brew Collaborations](https://www.trendhunter.com/trends/biebs-brew.md) - [Employee-Curated Fast Food Meals](https://www.trendhunter.com/trends/anti-celebrity-meals.md) - [Interactive Recruitment Billboards](https://www.trendhunter.com/trends/recruitment-billboards.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md)