# Employer-Sponsored Gardens Companies Turn to Gardening to Boost Workplace Morale By Marissa Brassfield | Published 2009-09-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/employer-sponsored-gardens References: [online.wsj](http://online.wsj.com/article/SB125055110227438411.html) & [treehugger](http://www.treehugger.com/files/2009/07/can-a-dude-ranch-save-the-planet-and-make-employees-happier.php) Employer-sponsored gardens are cropping up to boost workplace morale through gardening. The Wall Street Journal recently covered this phenomenon, and Minneapolis-based public relations and branding company Haberman was one of the primary case studies. According to the piece, Haberman has invested $10,000 this year in a garden for its 30 employees; in exchange for their sweat and labor, they can take home the fruits (well, vegetables) of their labor. Employer-sponsored gardens don't just benefit employees, though. TreeHugger adds that since a number of Haberman's clients are agricultural businesses, the garden lets them connect with their clients by identifying with their needs. You can check out the blog for Haberman's garden [here](http://garden.modernstorytellers.com/). ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 50% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Employer-sponsored Gardens:** Opportunity for companies to enhance workplace morale through gardening initiatives. - **Workplace Morale:** Creating initiatives like employer-sponsored gardens can significantly boost workplace morale. - **Client Connection:** Employer-sponsored gardens can help businesses connect with agricultural clients by addressing their needs. ### Sectors Adopting This - **Public Relations:** PR firms can leverage employer-sponsored gardens to enhance workplace morale and strengthen client relationships. - **Branding:** Building employer-sponsored gardens can serve as a unique branding initiative to differentiate businesses in the market. - **Agriculture:** Employer-sponsored gardens can strengthen ties with agricultural clients and showcase expertise in the industry. ## Related on Trend Hunter - [Workplace-Inspired Salad Campaigns](https://www.trendhunter.com/trends/salad-freaks.md) - [Plant-Centric Dynamic Office Spaces](https://www.trendhunter.com/trends/garden-of-edyn.md) - [Biophilic Workplace Designs](https://www.trendhunter.com/trends/mangrove-garden.md) - [Tranquil Plant-Filled Offices](https://www.trendhunter.com/trends/wyer-co.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Whimsical Garden Product Campaigns](https://www.trendhunter.com/trends/where-the-good-things-gro.md) - [Exclusive Employee Farms](https://www.trendhunter.com/trends/fourteen-acres-farm.md) - [Integrated Planter Worktables](https://www.trendhunter.com/trends/plantable-office.md) - [Happy Desk Salad Kits](https://www.trendhunter.com/trends/happy-desk-salad-kits.md)