# Smartwatch Office Perks BuzzFeed Offered Apple Watches for Over 700 Works as an Employee Perk By Alyson Wyers | Published 2015-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/employee-perk References: [businessinsider](http://www.businessinsider.com/buzzfeed-pledges-to-buy-apple-watch-for-all-employees-2014-11) & [capitalnewyork](http://www.capitalnewyork.com/article/media/2014/11/8557366/buzzfeed-passes-100-m-revenue-2014) After the website passed $100 million in revenue last year, news media site [BuzzFeed](https://www.trendhunter.com/trends/shopsense-ai) offered a pretty sizable employee perk to its workers. In a company-wide memo, CEO Jonah Peretti announced its more than 700 employees would be honored with a $245,000 reward. As an added incentive, BuzzFeed offered every worker an [Apple](https://www.trendhunter.com/trends/apple-watch-series-9) Watch if their website reached a goal of 200 million unique visitors plus 750 million video views in the same month. Business Insider estimated if BuzzFeed goes with the [least expensive Apple Watch model](https://www.trendhunter.com/trends/redmi-watch-move) for all 700+ people, the employee perk would cost at least $245,000. While this might seem like a tall order, the memo indicated that they were within "striking distance" of the two measurable milestones. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Employee Perks:** Companies can incentivize employees and increase motivation by offering creative and valuable perks. - **Wearable Technology in the Workplace:** The use of wearables in the workplace can provide productivity benefits and improve employee satisfaction by offering convenience and flexibility. - **Measurable Goal Setting:** Setting clear and measurable goals can motivate employees to work towards a common target and increase productivity and success. ### Industries Being Reshaped - **Media and Publishing:** Companies in the media and publishing industry can offer a variety of unique perks to attract and retain top talent, such as wearables or flexible work hours. - **Technology and Gadgets:** The use of wearable technology in the workplace can provide benefits for companies in the tech and gadget industry, as well as create opportunities for innovation in the development of new wearables for work use. - **Human Resources and Employee Benefits:** Companies that specialize in HR and employee benefits can assist organizations in creating and implementing creative and valuable employee perks and incentive programs. ## Related on Trend Hunter - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Gilded Smartwatch Models](https://www.trendhunter.com/trends/caviar-apple-watch-series-7.md) - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [Low-Cost Aluminum Smartwatches](https://www.trendhunter.com/trends/oneplus-watch-2r.md) - [Durable Low-Cost Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch-fe.md) - [High-End Timepiece Smartwatches](https://www.trendhunter.com/trends/hublot-big-bang-e-gen-3.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Carbon-Neutral Smartwatches](https://www.trendhunter.com/trends/apple-watch-series-9.md)