# Cover Girl Rap Covers ‘Empire State of Mind' by Supermodels Pays a Fashionable Ode to By Matt Ho | Published 2011-09-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/empire-state-of-mind-by-supermodels References: [slamxhype](http://slamxhype.com/art-design/jay-zs-new-york-state-of-mind-with-supermodels/) & [youtube](http://www.youtube.com/watch?v=XBoNgED1RZE&feature=player_embedded) How can I convince someone to watch the new ‘Empire State of Mind’ by Supermodels from Life and Times Magazine? All I have to say is this: [runway supermodels](https://www.trendhunter.com/trends/glossier-5) and Jay-Z. Jay-Z’s Life and Times Magazine recently released a [viral video](https://www.trendhunter.com/trends/og-influencers) featuring some of the world’s top supermodels in the world. No, they’re not on a runway or doing some fancy, avant-garde photoshoot; instead, they’re all out in beautiful NYC lipsynching to the [MC’s 2009 single](https://www.trendhunter.com/trends/paper-planes-1) ‘Empire State of Mind’ featuring Alicia Keys. While it’s quite different from the original music video, this is a cute, welcoming version that’s charming and pays homage to New York City brilliantly. Some familiar faces featured in the ‘Empire State of Mind’ by Supermodels clip includes Selita Ebanks, Jourdan Dunn, Andi Muise and Fabiana Mayer. Again, it’s models lipsynching to Jay-Z. Need I really say more? ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 3% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Fashionable Music Covers:** There is a trend of supermodels and fashion icons creating music covers, offering disruptive innovation opportunities for collaborations between the fashion and music industries. - **Viral Video Marketing:** The use of viral videos featuring celebrities or influencers is on the rise, presenting disruptive innovation opportunities for brands to creatively promote their products or services. - **Alternative Music Video Concepts:** Creating alternative music videos with unexpected visuals and settings is gaining popularity, offering disruptive innovation opportunities for filmmakers and production companies. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the trend of supermodels creating music covers to enhance brand visibility and create unique collaborations with musicians. - **Entertainment:** The entertainment industry can utilize viral video marketing to generate buzz for movies, TV shows, and music releases, tapping into the power of influencers to reach a wider audience. - **Media Production:** The media production industry can explore the trend of alternative music video concepts to create visually stunning and unconventional music videos for artists, offering a fresh take on traditional formats. ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Last-Minute Gifting Ads](https://www.trendhunter.com/trends/money-can-buy-you-class.md) - [Choreographed Retailer-Backed Commercials](https://www.trendhunter.com/trends/gap-and-parker-posey.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md) - [Refreshed Beauty Jingles](https://www.trendhunter.com/trends/maybe-its-maybelline.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md)