# Landmarks Celebrate Stars Empire State Building Goes Pink For Mariah Carey By mediterranean | Published 2008-04-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/empire-state-lavender-mariah References: [prnewswire](http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY;=/www/story/04-24-2008/0004799678&EDATE;=) You know you've made it as a Super Star when NYC officials light up the [Empire State Building](https://www.trendhunter.com/trends/empire-state-building-hazy-ipa) in lavender, pink and white to celebrate your latest chart-topping album. Starting Friday, April 25th the NYC landmark will be lit up for the entire weekend. "The Empire State Building will be lit in pink, lavender and white all weekend to celebrate the album color motif of Mariah's new album E=MC2, which enters at #1 on the [Billboard](https://www.trendhunter.com/trends/creatorcentric-billboard) chart this week with the biggest first week Soundscan total of her career, 463,000 units." **Implications** - Companies can view Mariah Carey's use of the Empire State Building as an example of how attaching one's brand to a [pop culture icon](https://www.trendhunter.com/trends/sheraton-centre-toronto) can prove beneficial. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 47% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Branding:** Attaching brands to pop culture icons is proving to be a beneficial marketing tool. - **Landmark Lighting:** The lighting of landmarks in tribute to celebrities is becoming an increasingly popular cultural phenomenon. - **Album Color Motif:** Using a color motif for an album's branding can contribute to its success. ### Sectors Adopting This - **Entertainment:** Pop culture and celebrity branding is key in the entertainment industry. - **Tourism:** The lighting of landmarks in tribute to celebrities can create a boost in tourism. - **Fashion:** Using color motifs for branding in the fashion industry can enhance brand recognition. ## Related on Trend Hunter - [Exclusive Skyscraper Beers](https://www.trendhunter.com/trends/empire-state-building-hazy-ipa.md) - [Festively Decorated Hotel Suites](https://www.trendhunter.com/trends/new-york-marriott-marquis.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Pop Star-Inspired Holiday Dolls](https://www.trendhunter.com/trends/mariah-carey-barbie.md) - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md)