# Logo-Dominant Fashion Capsules Danilo Paura and KAPPA Put Emphasis on Logos for This New Line By Kalin Ned | Published 2018-02-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/emphasis-on-logos References: [highsnobiety](https://www.highsnobiety.com/p/danilo-paura-x-kappa-ss18/#slide-7) & [pauraclothing](http://www.pauraclothing.com/en/danilo-paura-kappa.html) The bold emphasis on logos is extremely apparent in the new Spring/Summer 2018 Danilo Paura and KAPPA collaboration. The collection boasts classic denim ensembles, t-shirts, hoodies and iconic KAPPA tracksuits. The 2018 line appears to be comfortable and sporty, slightly dabbing into formal wear with a interestingly assembled royal blue double-breasted suit and tonal sweats. Prior to signing on with the Italian label, Paura collaborated with Faith Connecxion, Marcelo Burlon, as well as Gosha Rubchinskiy — whose collection the adidas logo became central in. In recent years, the fashion industry has begun placing great emphasis on logos to boast style and stature — from Gosha Rubchinskiy's high fashion that launched with a model's adidas logo buzz cut, to the intentional repetition and overuse of the KAPPA logo. Photo Credits: Danilo Paura ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 82% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Logo-emphasized Fashion:** Designing fashion items that highlight and make bold use of logos is an opportunity for disruptive innovation. - **Athletic Wear as Fashion:** Experimenting with comfortable athletic wear and enhancing them with creative styling elements can be a disruptive innovation opportunity. - **Collaborations to Create Fashion Lines:** Partnering with renowned designers and fashion brands to create unique statement pieces is an opportunity for disruptive innovation. ### Who This Affects Most - **Fashion Industry:** The fashion industry can leverage logo-focused clothing and unique collaborations with other designers and brands to embrace disruptive innovation. - **Athletic Apparel Industry:** Athletic apparel companies can explore how to create fashion-forward looks with comfortable and versatile athletic wear to embrace disruptive innovation. - **Marketing and Advertising Industry:** Marketing and advertising industry can seek innovative ways to promote and strategically position logo-emphasized clothing statements made by brands and designers. ## Related on Trend Hunter - [Race Track-Ready Collaborative Capsules](https://www.trendhunter.com/trends/alpine-f1.md) - [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/cp-company-and-kiko-kostadinov.md) - [Football Series Capsules](https://www.trendhunter.com/trends/football-series.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md)