# Luxury Dining Pop-Ups The EMP Summer House Pop-Up is Set to Return to the Hamptons This Summer By Justin Lam | Published 2018-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/emp-summer-house-popup References: [grubstreet](http://www.grubstreet.com/2018/02/emp-summer-house-is-back-on-may-25.html?utm_source=nym&utm_medium=f1&utm_campaign=feed-part) & [ny.eater](https://ny.eater.com/2018/2/28/17062664/emp-summer-house-2018) New York City-based Eleven Madison Park will return to the Hamptons in the summer for its EMP Summer House pop-up. The pop-up first debuted in 2017 and was done to occupy staff time while the actual restaurant underwent renovations. The pop-up was first run in a partnership with American Express, but this partnership has not been re-confirmed for the second EMP Summer House pop-up. Like the previous pop-up, the second iteration will feature both indoor seating and a much more casual outdoor dining experience. A few dishes have been teased so far, including lobster tempura, corn flatbread with Parmesan and truffles and a rib eye for two. Unlike the regular Eleven Madison Park, the EMP Summer House pop-up will offer larger-format meals, though the details have yet to be revealed. Image Credit: [Liz Clayman](https://www.lizclayman.com/) ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Luxury Dining Pop-ups:** EMP Summer House pop-up trends toward offering the casual dining experience, even though they offer larger format meals than the regular Eleven Madison Park. - **Casual Luxury Dining Experience:** EMP Summer House Pop-Up offers a casual dining experience that creates a more relaxed environment for a luxury dining experience. - **Partnership-driven Pop-ups:** EMP Summer House pop-up is ran in partnership with American Express which builds brand value and loyalty beyond the dining experience. ### Who This Affects Most - **Hospitality:** Luxury dining pop-ups may see an increase in revenue for hospitality businesses looking to offer consumers a unique and refined dining experience. - **Credit Card Companies:** Partnerships between high-end eateries and credit card companies continue to grow as they offer their customers access to more unique dining experiences. - **Tourism:** Hospitality and tourism businesses can build partnerships with restaurants to attract luxury travelers seeking unique dining experiences in popular tourist destinations. ## Related on Trend Hunter - [Exclusive Poolside Pop-Ups](https://www.trendhunter.com/trends/summer-edition.md) - [Unique TV Series Pop-Ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris.md) - [Upscale Plant-Based Meal Kits](https://www.trendhunter.com/trends/eleven-madison.md) - [Summer Pop-Up Spas](https://www.trendhunter.com/trends/summer-popup-spa.md) - [Sophisticated Contemporary Bistros](https://www.trendhunter.com/trends/village-bistro.md) - [High-End Seafood Restaurants](https://www.trendhunter.com/trends/highend-seafood-restaurant.md) - [Unique Culinary Experiences](https://www.trendhunter.com/trends/saratoga-supper-club.md) - [Poolside Pasta Pop-Ups](https://www.trendhunter.com/trends/pasta-bar.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md)