# Emotional Utility Beverages These Canned Drinks Deliver Refreshment and a Euphoric Boost By Laura McQuarrie | Published 2023-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/emotional-utility-beverage References: [bevnet](https://www.bevnet.com/news/2023/expo-west-2023-confidence-rebrands-as-emotional-utility-beverage-hawaiian-soda-co-debuts)  With vibrant flavors fueled by ingredients like berries, mint, coconut, lime, passion fruit and mangoes, Emotional Utility Beverage delivers refreshment and a euphoric effect. These next-gen beverages for boosting the body and mind combine effective natural and synthetic ingredients to help people change their state in a convenient way. Consuming a beverage with [mood-boosting properties](https://www.trendhunter.com/trends/recess-mood) can have several benefits, including enhancing cognitive function, reducing stress, and improving overall mood. Emotional Utility Beverage, previously Confidence, aims to help people feel like the best version of themselves. [Adaptogens are at the heart](https://www.trendhunter.com/trends/mingle-mood) of the brand's beverages, which "work at the molecular level to counter the harmful effects of physical and emotional stress on the body." This includes ingredients like harmonizing rhodiola and ginseng. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 77% | Activity: 93% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Mood-boosting Beverages:** With the rise of enhanced beverages, there's an opportunity to create mood-boosting drinks like Emotional Utility Beverages. - **Adaptogenic Beverages:** Emotional Utility Beverages are part of a rise of drinks that contain adaptogenic ingredients like rhodiola and ginseng. - **Convenient Mood Enhancement:** As more consumers look for convenient ways to enhance their mood and reduce stress, there's an opportunity for brands to create on-the-go beverages like Emotional Utility Beverages. ### Sectors Adopting This - **Beverage Industry:** The rise of enhanced beverages and the popularity of Emotional Utility Beverages highlight opportunities for innovation within the beverage industry. - **Health and Wellness Industry:** The adaptogenic ingredients in Emotional Utility Beverages speak to the trend towards natural and holistic approaches to health and wellness. - **Convenience Store Industry:** As consumers look for convenient ways to boost their mood and energy levels, Emotional Utility Beverages and similar products can be a valuable addition to convenience store shelves. ## Related on Trend Hunter - [Dopamine-Boosting Beverages](https://www.trendhunter.com/trends/illicit-elixirs.md) - [Functional Uplifting Citrus Refreshments](https://www.trendhunter.com/trends/heywell-orange-mango.md) - [Mood-Boosting Sparkling Water](https://www.trendhunter.com/trends/baloo.md) - [Mood-Boosting Sodas](https://www.trendhunter.com/trends/good-mood-soda.md) - [Performance Power-Up Beverages](https://www.trendhunter.com/trends/playr1.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Functional Mood Beverages](https://www.trendhunter.com/trends/dialed-mood.md) - [Functional Alcohol-Free Refreshments](https://www.trendhunter.com/trends/bonbuz-functional-fizz.md) - [Non-Alcoholic Functional Tonics](https://www.trendhunter.com/trends/mood-by-boochcraft.md)